| Country image: halo or summary construct? CM Han Journal of marketing research 26 (2), 222-229, 1989 | 2661 | 1989 |
| Country-of-origin effects for uni-national and bi-national products CM Han, V Terpstra Journal of international business studies 19, 235-255, 1988 | 1900 | 1988 |
| The role of consumer patriotism in the choice of domestic versus foreign products CM Han Journal of Advertising Research 28 (3), 25 - 32, 1988 | 889 | 1988 |
| Testing the role of country image in consumer choice behaviour CM Han European Journal of Marketing 24 (6), 24-40, 1990 | 608 | 1990 |
| Brand credibility and marketplace globalization: The role of perceived brand globalness and localness T Mandler, F Bartsch, CM Han Journal of International Business Studies 52, 1559-1590, 2021 | 132 | 2021 |
| How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China CM Han, C Guo Journal of Global Marketing 31 (5), 324-338, 2018 | 124 | 2018 |
| Cross‐country differences in consumer cosmopolitanism and ethnocentrism: A multilevel analysis with 21 countries CM Han, SB Won Journal of Consumer Behaviour 17 (1), e52-e66, 2018 | 87 | 2018 |
| Individualism, collectivism, and consumer animosity in emerging Asia: Evidence from Korea CM Han Journal of Consumer Marketing 34 (4), 359-370, 2017 | 81 | 2017 |
| Cosmopolitanism and ethnocentrism among young consumers in emerging Asia: Chinese vs Koreans towards Japanese brands CM Han Asia Pacific Journal of Marketing and Logistics 29 (2), 330-346, 2017 | 80 | 2017 |
| The choice of a survey mode in country image studies CM Han, BW Lee, KK Ro Journal of business research 29 (2), 151-162, 1994 | 69 | 1994 |
| Country-of-origin effects and their impact upon consumers’ perception of quality CM Han, WJ Qualls Historical perspective in consumer research: National and international …, 1985 | 68 | 1985 |
| How inter-country similarities moderate the effects of consumer ethnocentrism and cosmopolitanism in out-group country perceptions: An Asian perspective CM Han, H Nam International Marketing Review 37 (1), 130-155, 2020 | 48 | 2020 |
| Foreign direct investments by Korean firms: an analysis with FDI theories CM Han, TL Brewer Asia Pacific Journal of Management 4, 90-102, 1987 | 45 | 1987 |
| The changing nature of consumer animosity and cosmopolitanism among young, individualistic consumers in emerging Asia: evidence from China CM Han, X Wang, H Nam Asia Pacific Journal of Marketing and Logistics 33 (2), 647-666, 2021 | 32 | 2021 |
| Assessing the predictive validity of perceived globalness and country of origin of foreign brands in quality judgments among consumers in emerging markets CM Han Journal of Consumer Behaviour 19 (5), 463-480, 2020 | 29 | 2020 |
| Consumer expectations of corporate social responsibility of foreign multinationals in Korea CM Han Emerging Markets Finance and Trade 51 (2), 293-305, 2015 | 29 | 2015 |
| Global identity strategy and its efficacy for Asian brands: is Toyota global or Japanese to consumers? CM Han Asia Pacific Journal of Marketing and Logistics 28 (5), 862-877, 2016 | 27 | 2016 |
| Can corporate philanthropy change consumers’ perceptions of Japanese multinationals and reduce animosity toward them? CM Han, KA Kim, H Nam Asia Pacific Journal of Marketing and Logistics 32 (1), 65-85, 2020 | 19 | 2020 |
| Korea's direct investments in China: technology, experience, and ownership factors in performance CM Han Asia Pacific Journal of Management 19, 109-126, 2002 | 16 | 2002 |
| Korean Marketing in China: An Exploratory Analysis of Strategy–Performance Relationships CM Han, JM Kim Journal of International Marketing 11 (2), 79-100, 2003 | 15 | 2003 |
Hyojin NamSolbridge international school of businessVerified email at solbridge.ac.kr
