| New conceptual model on cluster competitiveness: A new paradigm for tourism? IN Fernando, W Long International Journal of Business and Management 7 (9), 75, 2012 | 123 | 2012 |
| Tea tourism as a marketing tool: a strategy to develop the image of Sri Lanka as an attractive tourism destination I Fernando, R Rajapaksha, K Kumari PIN Fernando, RMPDK Rajapaksha and KWSN Kumari,(2016), Kelaniya Journal of …, 2016 | 36 | 2016 |
| The effect of ethnocentrism and patriotism on consumer preference (special reference to Western province Sri Lanka) YD Costa, PIN Fernando, UA Yapa Journal of Management and Tourism Research (JMTR) 1 (2), 1-20, 2018 | 28 | 2018 |
| Tourism competitiveness by shift-share analysis to way-forward Destination Management: A case study for Sri Lanka IN Fernando Journal of Tourism and Services 11 (21), 88-102, 2020 | 27 | 2020 |
| What competitive strategies way forward the regional competitiveness? A comparative Economic approach to Sri Lankan Tourism IN Fernando International Journal of Business and Management 10 (4), 178, 2015 | 24 | 2015 |
| Product attributes and premium price strategy-A study of tea consumers in middle and high-end market GMP Padamali, PIN Fernando Rajarata University of Sri Lanka, Faculty of Management Studies, 2016 | 23 | 2016 |
| Destination marketing to promote tea tourism socio-economic approach on community development I Fernando, K Kumari, R Rajapaksha PIN Fernando, KWSN Kumari and RMPDK Rajapaksha, Destination Marketing to …, 2017 | 19 | 2017 |
| Rural tourism niche-market as a development strategy on rural community: reference to Hiriwadunna village track, Meemure and Heeloya Knuckles Valley tourism village, Sri Lanka SS Pattiyagedara, PIN Fernando The Open University of Sri Lanka, 2020 | 17 | 2020 |
| Consumer Behavior within the Covid-19 Pandemic A Systematic Review P KJT, PIN Fernando, R Ratnayake, U Udawaththa International Journal of Research and Innovation in Social Science 5 (12 …, 2021 | 15 | 2021 |
| Factors affecting on consumer purchasing behavior of Ayurvedic skin care products: A study of female consumers in Colombo District of Sri Lanka CR Pathmaperuma, PIN Fernado Rajarata University of Sri Lanka, Faculty of Management Studies, 2018 | 15 | 2018 |
| Do Emotional States of the Consumers play a mediating role amongst Visual Merchandising Strategies and Purchase Intention? R Rathnayake, PIN Fernando Rajarata University of Sri Lanka, Faculty of Management Studies, 2017 | 15 | 2017 |
| Conceptualizing the role of social entrepreneurial orientation in the triple bottom line in the social enterprise context: Developing country perspective M Premadasa, J Siyambalapitiya, K Jayawardhana, I Fernando Sustainability 15 (11), 8759, 2023 | 13 | 2023 |
| Assessing the mediation role of the customer trust on E-service quality: lessons during covid-19 pandemic P Gunawardana, PIN Fernando Sri Lanka Journal of Marketing 7 (3), 105-128, 2021 | 13 | 2021 |
| Assessing the competitiveness of Sri Lanka's tourism in the COVID period by Porter's diamond model I Fernando Handbook of research on strategies and interventions to mitigate COVID-19 …, 2021 | 12 | 2021 |
| Is Guanxi A Successful Business Tool? A Literature Review On Guanxi As A Relationship Making Tool In Business IN Fernando, W Long 8th International Conference on Business Management, Colombo, Sri Lanka, 2011 | 12 | 2011 |
| Sustainability in social enterprise research: A systematic literature review K Jayawardhana, I Fernando, J Siyambalapitiya Sage Open 12 (3), 21582440221123200, 2022 | 11 | 2022 |
| Tourism amid Covid-19 pandemic in Sri Lanka way-forwarding strategies through the Porters’ diamond model I Fernando Imali Fernando,(2021), Tourism Amid Covid-19 Pandemic in Sri Lanka Way …, 2021 | 11 | 2021 |
| Learning to Live with COVID-19: MSMEs Perception and Strategies on Business Promotions, Uva Region-Sri Lanka I Fernando, K Kumari Uva Region-Sri Lanka (November 9, 2020), 2020 | 10 | 2020 |
| Bridging tea with tourism: empirical evidence from India and Sri Lanka S Tiwari, PP Mohanty, IN Fernando, I Cifci, MB Kuruva Tourism Review 78 (1), 177-202, 2022 | 8 | 2022 |
| Mediatory Role of Brand Love in the Relationship between Brand Experiences and Brand Loyalty (Special Reference to FMCG Sector in Sri Lanka) W Wijekoon, I Fernando International Journal of Scientific and Research Publications (IJSRP) 10 (2 …, 2020 | 8 | 2020 |
