| Customer satisfaction, trust and commitment as predictors of customer loyalty within an optometric practice environment T Van Vuuren, M Roberts-Lombard, E van Tonder Southern African Business Review 16 (3), 81-96, 2012 | 227 | 2012 |
| Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry R Matikiti, M Mpinganjira, M Roberts-Lombard South African Journal of Information Management 20 (1), 1-12, 2018 | 223 | 2018 |
| Impact of level of education and experience on profitability of small grocery shops in South Africa N Chiliya, M Roberts-Lombard International Journal of Business Management and Economic Research 3 (1 …, 2012 | 142 | 2012 |
| Internal marketing, service quality and perceived customer satisfaction: An Islamic banking perspective L De Bruin, M Roberts-Lombard, C De Meyer-Heydenrych Journal of Islamic Marketing 12 (1), 199-224, 2020 | 123 | 2020 |
| Consumer behaviour SB Parumasur, M Roberts-Lombard Juta, 2014 | 118 | 2014 |
| Modelling green customer loyalty and positive word of mouth: Can environmental knowledge make the difference in an emerging market? PB Issock Issock, M Mpinganjira, M Roberts-Lombard International Journal of Emerging Markets 15 (3), 405-426, 2020 | 116 | 2020 |
| Employees as customers-An internal marketing study of the Avis car rental group in South Africa M Roberts-Lombard African Journal of Business Management 4 (4), 62, 2010 | 115 | 2010 |
| Customer retention through customer relationship management: The exploration of two-way communication and conflict handling M Roberts-Lombard African journal of business management 5 (9), 3487, 2011 | 114 | 2011 |
| Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships M Mpinganjira, M Roberts-Lombard, G Svensson Journal of Business & Industrial Marketing 32 (3), 421-431, 2017 | 104 | 2017 |
| Customer retention strategies implemented by fast-food outlets in the Gauteng, Western Cape and KwaZulu-Natal provinces of South Africa: a focus on Something Fishy, Nando’s and … M Roberts-Lombard African journal of marketing management 1 (2), 70-80, 2009 | 102 | 2009 |
| The impact of marketing strategies on profitability of small grocery shops in South African townships N Chiliya, G Herbst, M Roberts-Lombard African journal of business management 3 (3), 70, 2009 | 100 | 2009 |
| Factors influencing Generation Y consumers’ perceptions of eWOM credibility: a study of the fast-food industry RM Shamhuyenhanzva, E Van Tonder, M Roberts-Lombard, ... The International Review of Retail, Distribution and Consumer Research 26 (4 …, 2016 | 82 | 2016 |
| The perceived influence of relationship quality on brand loyalty: An emerging market perspective A Ledikwe, M Roberts-Lombard, HB Klopper African Journal of Economic and Management Studies 10 (1), 85-101, 2019 | 71 | 2019 |
| Drivers of consumer attention to mandatory energy-efficiency labels affixed to home appliances: An emerging market perspective PBI Issock, M Mpinganjira, M Roberts-Lombard Journal of cleaner production 204, 672-684, 2018 | 68 | 2018 |
| Customer relationship management (CRM) in a South African service environment: An exploratory study M Roberts-Lombard, L Du Plessis African Journal of Marketing Management 4 (4), 152-165, 2012 | 67 | 2012 |
| The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption PB Issock Issock, M Roberts-Lombard, M Mpinganjira Journal of Social Marketing 10 (2), 265-286, 2020 | 65 | 2020 |
| Understanding household waste separation in South Africa: An empirical study based on an extended theory of interpersonal behaviour PB Issock Issock, M Roberts-Lombard, M Mpinganjira Management of Environmental Quality: An International Journal 31 (3), 530-547, 2020 | 64 | 2020 |
| Social media in tourism: Establishing factors influencing attitudes towards the usage of social networking sites for trip organisation R Matikiti, M Mpinganjira, M Roberts-Lombard Acta Commercii 17 (1), 1-13, 2017 | 56 | 2017 |
| Perceived access to finance, entrepreneurial self-efficacy, attitude toward entrepreneurship, entrepreneurial ability, and entrepreneurial intentions: A Botswana youth perspective TD Svotwa, O Jaiyeoba, M Roberts-Lombard, C Makanyeza Sage Open 12 (2), 21582440221096437, 2022 | 55 | 2022 |
| Technology readiness and mobile self-service technology adoption in the airline industry: An emerging market perspective C Smit, M Roberts-Lombard, M Mpinganjira Acta Commercii 18 (1), 1-12, 2018 | 51 | 2018 |
Göran SvenssonProfessor Kristiania University College, NorwayVerified email at kristiania.no