| Artificial intelligence and automation: transforming the hospitality industry or threat to human touch A Saini, R Bhalla Handbook of Research on Innovative Management Using AI in Industry 5.0, 88-97, 2022 | 27 | 2022 |
| Bibliometric analysis on Internet of Things (IoT) and tourism industry: a study based on Scopus database S Kumar, A Saini, S Kumar, V Kumar South Asian Journal of Tourism and Hospitality 2 (1), 2022 | 24 | 2022 |
| Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0 A Saini, V Garg Emerald Publishing Limited, 2023 | 15 | 2023 |
| The role of health-related perceptions on mobile payment adoption: Evidence from the mobile banking industry in Sri Lanka NJ Dewasiri, KSSN Karunarathna, MSH Rathnasiri, K Sood, A Saini Digital transformation, strategic resilience, cyber security and risk …, 2023 | 8 | 2023 |
| Temporary love: A love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness A Saini, M Kashif, S Platania Journal of Global Scholars of Marketing Science 33 (4), 513-535, 2023 | 7 | 2023 |
| Moderating role of education and gender on the effects of celebrity endorsement on strength, uniqueness, and favourability in brand association: evidence from India A Saini, S Parayitam Asia-Pacific Journal of Management Research and Innovation 16 (4), 287-308, 2020 | 6 | 2020 |
| Impact of celebrity endorsement on brands and brand equity: A review contribution to brand literature A Saini, S Chauhan Journal of commerce, economics & computer science 3 (4), 131-135, 2017 | 4 | 2017 |
| Integration and Expansion of ICT-based Initiatives in Indian Higher Education System S Kumar, A Saini, V Kumar, S Kumar Transformation for Sustainable Business and Management Practices: Exploring …, 2023 | 3 | 2023 |
| Perceived Security Risk, Perceived Privacy Risk, and Perceived Trust of Mobile Payment Adopters and Non-Adopters: Impact of the COVID-19 Pandemic NJ Dewasiri, K Karunarathna, A Saini, MSH Rathnasiri Promoting Inclusivity and Diversity Through Internet of Things in …, 2022 | 3 | 2022 |
| Robotics Technology in the Tourism and Hospitality Sector in the Wake of the COVID-19 Health Crises S Kumar, V Kumar, A Saini, S Kumar Promoting Inclusivity and Diversity Through Internet of Things in …, 2022 | 2 | 2022 |
| I am loving it, really? The effect of ethnocentrism, animosity, and service quality on consumer purchase intention in fast food restaurants in India A Saini, S Parayitam International Journal of Markets and Business Systems 4 (2), 164-184, 2020 | 1 | 2020 |
| South Asian Journal of Tourism and Hospitality MSH Rathnasiri, WV De Silva, DSK Bulumulla, UI Epa, TC Gamage, ... Book Reviews 3 (2), 2, 2024 | | 2024 |
| Introduction: Contemporary Trends in Marketing: Problems Processes and Prospects S Parayitam, A Saini Contemporary Trends in Marketing: Problems, Processes and Prospects, 1-12, 2023 | | 2023 |
| THE ROLE OF HEALTH-RELATED PERCEPTIONS ON MOBILE PAYMENT ADOPTION: EVIDENCE FROM THE MOBILE BANKING INDUSTRY IN SRI LANKA K Karunarathna, NJ Dewasiri, A Saini, MSH Rathnasiri Faculty of Management Studies Sabaragamuwa University of Sri Lanka, Belihuloya, 2022 | | 2022 |
| ARTIFICIAL INTELLEGENCE- THE NEW NORMAL IN TOURISM A SAINI MANAGEMENT DIGEST, 2021 | | 2021 |
| IMPACT OF CELEBRITY ENDORSED COSMETIC PRODUCTS ON YOUNG CONSUMERS WITH SPECIAL REFERANCE TO DELHI-NCR aarti saini Inspira journal of mordern management and entrepreneurship 8 (january), 455-462, 2018 | | 2018 |
| Contemporary Trends in Marketing A Saini, J Paul, S Parayitam | | |
| South Asian Journal of Tourism and Hospitality S Kumar, A Saini, S Kumar, V Kumar | | |
| ATINER's Conference Paper Series MKT2017-2325 A Saini, R Gupta | | |
| Stress Management Theories-Its Impact and Coping Mechanisms A Saini GLOBAL ADVANCEMENTS IN HRM: INNOVATIONS AND PRACTICES, 265, 0 | | |
satyanarayana parayitamProfessor, University of Massachusetts DartmouthVerified email at umassd.edu