| Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams T Kunkel, D Funk, B Hill JSM 27 (3), 2013 | 206 | 2013 |
| Athlete branding via social media: Examining the factors influencing consumer engagement on Instagram JP Doyle, Y Su, T Kunkel European Sport Management Quarterly 22 (4), 506-526, 2022 | 194 | 2022 |
| Exploring athlete brand image development on social media: The role of signalling through source credibility S Na, T Kunkel, J Doyle European Sport Management Quarterly 20 (1), 88-108, 2020 | 163 | 2020 |
| Developing a Conceptual Understanding of Consumer-based League Brand Associations T Kunkel, D Funk, C King Journal of Sport Management 28 (1), 2014 | 156* | 2014 |
| Sport brands: Brand relationships and consumer behavior T Kunkel, R Biscaia Sport Marketing Quarterly 29 (1), 3-17, 2020 | 149 | 2020 |
| The rise of an athlete brand: Factors influencing the social media following of athletes Y Su, BJ Baker, JP Doyle, T Kunkel Sport Marketing Quarterly 29 (1), 33-46, 2020 | 136 | 2020 |
| The attractiveness of national and international football leagues: Perspectives of fans of “star clubs” and “underdogs” J Koenigstorfer, A Groeppel-Klein, T Kunkel European Sport Management Quarterly 10 (2), 127-163, 2010 | 136 | 2010 |
| Sports spectator segmentation: Examining the differing psychological connections among spectators of leagues and teams JP Doyle, T Kunkel, DC Funk International Journal of Sports Marketing and Sponsorship 14 (2), 20-36, 2013 | 129 | 2013 |
| The development and change of brand associations and their influence on team loyalty over time T Kunkel, JP Doyle, DC Funk, J Du, H McDonald Journal of Sport Management 30 (2), 117-134, 2016 | 126 | 2016 |
| There is no nil in NIL: Examining the social media value of student-athletes’ names, images, and likeness T Kunkel, BJ Baker, TA Baker III, JP Doyle Sport Management Review 24 (5), 839-861, 2021 | 101 | 2021 |
| Consumers’ perceived value of sport team games—A multidimensional approach T Kunkel, JP Doyle, A Berlin Journal of Sport Management 31 (1), 80-95, 2017 | 101 | 2017 |
| The effect of league brand on the relationship between the team brand and behavioral intentions: A formative approach examining brand associations and brand relationships T Kunkel, DC Funk, D Lock Journal of Sport Management 31 (4), 317-332, 2017 | 90 | 2017 |
| Exploring sport brand development strategies to strengthen consumer involvement with the product–The case of the Australian A-League T Kunkel, JP Doyle, DC Funk Sport Management Review 17 (4), 470-483, 2014 | 89 | 2014 |
| Becoming more than an athlete: developing an athlete's personal brand using strategic philanthropy T Kunkel, J Doyle, S Na European Sport Management Quarterly 22 (3), 358-378, 2022 | 85 | 2022 |
| Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service T Kunkel, D Lock, JP Doyle Psychology & Marketing 38 (6), 948-964, 2021 | 70* | 2021 |
| The influence of advertising appeals on consumer perceptions of athlete endorser brand image T Kunkel, M Walker, CM Hodge European Sport Management Quarterly 19 (3), 373-395, 2019 | 69 | 2019 |
| The role of self-brand connection on the relationship between athlete brand image and fan outcomes T Kunkel, R Biscaia, A Arai, K Agyemang Journal of Sport Management 34 (3), 201-216, 2019 | 66 | 2019 |
| When abs do not sell: The impact of male influencers conspicuously displaying a muscular body on female followers Y Su, T Kunkel, N Ye Psychology & Marketing 38 (2), 286-297, 2021 | 63 | 2021 |
| Built to last: Relationship quality management for season ticket holders MA Lee, T Kunkel, DC Funk, A Karg, H McDonald European Sport Management Quarterly 20 (3), 364-384, 2020 | 56 | 2020 |
| The development of a framework to capture perceptions of sport organizations legitimacy D Lock, K Filo, T Kunkel, JL Skinner Journal of Sport Management 29 (4), 362-379, 2015 | 55 | 2015 |
Daniel FunkTemple UniversityVerified email at temple.edu