| Exploring the views of students on the use of Facebook in university teaching and learning L Donlan Journal of Further and Higher Education 38 (4), 572-588, 2014 | 164 | 2014 |
| Value-creation space: The role of events in a service-dominant marketing paradigm P Crowther, L Donlan Journal of Marketing Management 27 (13-14), 1444-1463, 2011 | 127 | 2011 |
| Contract cheating in UK higher education: A covert investigation of essay mills D Medway, S Roper, L Gillooly British Educational Research Journal 44 (3), 393-418, 2018 | 101 | 2018 |
| Stakeholder communication in 140 characters or less: A study of community sport foundations C Anagnostopoulos, L Gillooly, D Cook, P Parganas, S Chadwick VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 28 …, 2017 | 82 | 2017 |
| An empirical assessment of factors affecting the brand-building effectiveness of sponsorship L Donlan Sport, Business and Management: An International Journal 4 (1), 6-25, 2014 | 80 | 2014 |
| Female fans and social media: Micro-communities and the formation of social capital A Fenton, L Gillooly, CM Vasilica European Sport Management Quarterly 23 (2), 370-390, 2023 | 61 | 2023 |
| Social media-based sponsorship activation–a typology of content L Gillooly, C Anagnostopoulos, S Chadwick Sport, Business and Management: An International Journal 7 (3), 293-314, 2017 | 50 | 2017 |
| Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study L Donlan, P Crowther Journal of Marketing Communications 20 (4), 291-306, 2014 | 50 | 2014 |
| The organizational identification and well-being framework: Theorizing about how sport organizations contribute to crisis response and recovery Y Inoue, D Lock, L Gillooly, R Shipway, S Swanson Sport Management Review 25 (1), 1-30, 2022 | 42 | 2022 |
| Scalar tensions in urban toponymic inscription: The corporate (re) naming of football stadia D Medway, G Warnaby, L Gillooly, S Millington Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal …, 2021 | 36 | 2021 |
| The role of brand knowledge in determining sponsorship effectiveness LK Donlan Journal of Promotion Management 19 (2), 241-264, 2013 | 35 | 2013 |
| The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships L Gillooly, D Medway, G Warnaby, T Grimes European Journal of Marketing 54 (7), 1501-1522, 2020 | 28 | 2020 |
| Experiential sponsorship activation at a sports mega-event: the case of Cisco at London 2012 L Gillooly, P Crowther, D Medway Sport, Business and Management: An International Journal 7 (4), 404-425, 2017 | 27 | 2017 |
| ‘To us it’s still Boundary Park’: fan discourses on the corporate (re) naming of football stadia L Gillooly, D Medway, G Warnaby, S Roper Social & Cultural Geography 23 (9), 1275-1293, 2022 | 9 | 2022 |
| A Sporting (Mis) Match?: Assessing the objectives pursued and evaluation measures employed by sports sponsors L Gillooly Routledge handbook of sports marketing, 141-158, 2015 | 7 | 2015 |
| Sponsorships, stadia, and naming rights L Gillooly, D Medway Routledge handbook of football business and management, 199-208, 2018 | 5 | 2018 |
| The contribution of sports sponsorship to consumer-based brand equity LK Donlan PQDT-Global, 2008 | 4 | 2008 |
| Stadia naming rights in sport L Gillooly, T Eddy, D Medway Routledge, 2022 | 3 | 2022 |
| Sports sponsorship as a tool for customer engagement L Donlan Academy of Marketing, 2010 | 3 | 2010 |
| Modelling the organisational socialisation of volunteers in English associational golf clubs C Mills, C Urquhart, C Mackintosh, L Gillooly European Sport Management Quarterly 24 (3), 641-660, 2024 | 2 | 2024 |
Dominic MedwayProfessor of Marketing, Institute of Place Management, Manchester Metropolitan UniversityVerified email at mmu.ac.uk