| Impact of brand equity on customer purchase decisions: An empirical investigation with special reference to hatchback car owners in central Haryana A Nigam, R Kaushik International Journal of Computational Engineering & Management 12 (1), 121-128, 2011 | 133 | 2011 |
| Modeling relationship between experiential marketing, experiential value and purchase intensions in organized quick service chain restaurants shoppers using structural equation … DA Nigam Paradigm 16 (1), 70-79, 2012 | 127 | 2012 |
| Attribute based perceptual mapping of prepaid mobile cellular operators: an empirical investigation among management graduates in Central Haryana A Nigam, R Kaushik International Journal oh Computational Engineering & Management 11, 71-81, 2011 | 31 | 2011 |
| Influence of viral marketing on brand equity building with reference to online social networking sites networking sites A Nigam IJCSMS International Journal of Computer Science & Management Studies 12 (1 …, 2012 | 27 | 2012 |
| Holistic marketing of software products: the new paradigm A Nigam Journal of Commerce and Trade 6 (1), 42-48, 2011 | 19 | 2011 |
| Human resource management practices and employee engagement K Goyal, A Nigam, N Goyal International Journal of Human Capital in Urban Manage 8 (4), 559-572, 2023 | 9 | 2023 |
| Green Marketing: A Future Phenomenon A Gupta, R Bansal, A Nigam IJMRS’s International Journal of Management Sciences 2 (01), 2013 | 8 | 2013 |
| Website Quality and Consumer Online Purchase Intention of Railway Tickets in India A Nigam International Journal of Engineering, Management, Humanities, and Social …, 2016 | 7 | 2016 |
| Dan R. Kaushik, 2011,“Impact of Brand Equity on Customer Purchase Decisions: An Empirical Investigation with Special Reference to Hatchback Car Owners in Central Haryana” A Nigam International Journal of Computational Engineering & Management 12, 0 | 7 | |
| Study of HRM Practices on Employees Retention: A Review of Literature A Nigam, N Goel, K Goyal Journal of Critical Reviews 7 (19), 3742-3747, 2020 | 5 | 2020 |
| Green practices for sustainability of quick service chain restaurants business: an empirical investigation A Nigam, S Kumari World Review of Entrepreneurship, Management and Sustainable Development 14 …, 2018 | 5 | 2018 |
| Adoption of Bharat Interface for Money (BHIM) Application using TAM Framework. A Nigam International Journal of Computer Science & Management Studies 37 (1), 2017 | 5 | 2017 |
| Adoption of united payment interface application: An empirical investigation using TAM framework A Nigam, S Kumari CPJ Global Review 13 (1), 29, 2017 | 5 | 2017 |
| Impact of competency skills intervention on employee effectiveness in IT industry in India: intermediary role of change management practices and employee involvement S Sahai, A Nigam, R Sindwani International Journal of Services and Operations Management 47 (3), 334-353, 2024 | 3 | 2024 |
| Viral marketing: Motives and challenges for marketers A Nigam Indian Journal of Marketing 37 (8), 2007 | 3 | 2007 |
| Employee engagement index: A graph‐theoretic matrix approach K Goyal, A Nigam, N Goyal Global Business and Organizational Excellence, 2024 | 2 | 2024 |
| A Critical Review of Antecedents and Consequences of Employee LoyaltyUsing NVIVO K Goyal, A Nigam, N Goyal Pacific Business Review International 13 (12), 2021 | 2 | 2021 |
| Emerging challenges and issues peer to peer cryptocurrency payment system with special focus on bitcoin A Nigam International Journal of Languages, Education and Social Sciences, 2016 | 2 | 2016 |
| Influence of Social Networking Sites in Brand Development Practices from Marketer’s Prospective DA Nigam IJCSMS International Journal of Computer Science & Management Studies 12 (02), 2012 | 2 | 2012 |
| Analysis of Sentiments of Twitter Data on Remote Working K Goyal, A Nigam, N Goyal Smart Intelligent Computing and Applications, Volume 2: Proceedings of Fifth …, 2022 | 1 | 2022 |
