| High-definition tDCS alters impulsivity in a baseline-dependent manner B Shen, Y Yin, J Wang, X Zhou, SM McClure, J Li Neuroimage 143, 343-352, 2016 | 79 | 2016 |
| How do self-interest and other-need interact in the brain to determine altruistic behavior? J Hu, Y Li, Y Yin, PR Blue, H Yu, X Zhou NeuroImage 157, 598-611, 2017 | 46 | 2017 |
| Promoting subjective preferences in simple economic choices during nap S Ai, Y Yin, Y Chen, C Wang, Y Sun, X Tang, L Lu, L Zhu, J Shi eLife 7, e40583, 2018 | 28 | 2018 |
| The Effect of Slow Motion Video on Consumer Inference Y Yin, JS Jia, W Zheng Journal of Marketing Research 58 (5), 1007-1024, 2021 | 25 | 2021 |
| Intention Modulates the Effect of Punishment Threat in Norm Enforcement via the Lateral Orbitofrontal Cortex Y Zhang, H Yu, Y Yin, X Zhou Journal of Neuroscience 36 (35), 9217-9226, 2016 | 24 | 2016 |
| Lateral prefrontal/orbitofrontal cortex has different roles in norm compliance in gain and loss domains: a transcranial direct current stimulation study Y Yin, H Yu, Z Su, Y Zhang, X Zhou European Journal of Neuroscience 46 (5), 2088-2095, 2017 | 23 | 2017 |
| Social-jetlagged consumers and decreased conspicuous consumption Y Yin, ZT Huang Journal of Consumer Research 49 (4), 616-633, 2022 | 18 | 2022 |
| Dissociating guilt-and inequity-aversion in cooperation and norm compliance H Yu, B Shen, Y Yin, PR Blue, LJ Chang Journal of Neuroscience 35 (24), 8973-8975, 2015 | 16 | 2015 |
| Decoding consumer resistance to near-expired products: The role of social stereotyping Y Liang, Y Yin, Q Xu Journal of Retailing 100 (4), 618-634, 2024 | 1 | 2024 |
| A tale of two narratives: The role of event disruption in employee affective and behavioral reactions to authoritarian leadership. Z Zhu, X Chen, RE Johnson, M Yang, Y Yuan, Y Yin, J Liu Journal of Applied Psychology, 2024 | 1 | 2024 |
| Algorithm‐Generated Identity Labeling Promotes Identity‐Consistent Product Preferences Z Shen, Y Hu, Y Yin Psychology & Marketing, 2025 | | 2025 |
Hongbo YuDepartment of Psychological and Brain Sciences, University of California Santa BarbaraVerified email at psych.ucsb.edu