| The impact of perceived e-WOM on purchase intention: The mediating role of corporate image AQ Bataineh International Journal of marketing studies 7 (1), 126, 2015 | 535 | 2015 |
| The effect of relationship marketing on customer retention in the Jordanian’s pharmaceutical sector AQ Bataineh, GM Al-Abdallah, HA Salhab, AM Shoter International Journal of Business and management 10 (3), 117-131, 2015 | 71 | 2015 |
| Determinants of continuance intention to use social networking sites SNS's: Studying the case of Facebook AQ Bataineh, GM Al-Abdallah, AM Alkharabsheh International Journal of Marketing Studies 7 (4), 121, 2015 | 67 | 2015 |
| Factors affect mobile phone brand choices–Studying the case of Jordan universities students M Alshurideh, A Bataineh, B Alkurdi, N Alasmr International Business Research 8 (3), 141-155, 2015 | 60 | 2015 |
| The Effect of eCRM Practices on eWOM on Banks' SNSs: The Mediating Role of Customer Satisfaction AQ Bataineh International Business Research 8 (5), 230, 2015 | 37 | 2015 |
| The effect of employee-based brand equity on organizational citizenship behavior: The mediating role of job satisfaction AQ Bataineh, TF Alfalah, JF Falah, MI Idris International Journal of Academic Research in Business and Social Sciences 7 …, 2017 | 31 | 2017 |
| A structural equation model for analyzing the relationship between enterprise resource planning and digital supply chain management A Bataineh, I Abu-AlSondos, H Salhab, L Al-Abbas Uncertain Supply Chain Management 10 (4), 1289-1296, 2022 | 26 | 2022 |
| The effect of e-service quality on customers' satisfaction in banks operating in Jordan: an empirical investigation of customers' perspectives MT Nuseir, MN Akroush, BK Mahadin, AQ Bataineh International Journal of Services, Economics and Management 2 (1), 80-108, 2010 | 26 | 2010 |
| Factors affecting healthcare providers to accept digital marketing: The moderating role of subjective norms AA Hammad, AQ Bataineh, MT Alshurideh, HA Salhab International Journal of Data & Network Science 6 (4), 2022 | 24 | 2022 |
| Social networking sites and fashion e-purchasing process GM Al-Abdallah, AQ Bataineh Journal of Business and Retail Management Research 13 (02), 2018 | 23 | 2018 |
| The role of big data analytics in driving innovation in digital marketing AQ Bataineh, IA Abu-AlSondos, M Idris, AS Mushtaha, DM Qasim 2023 9th international conference on optimization and applications (ICOA), 1-5, 2023 | 22 | 2023 |
| The role of information technology capabilities in capitalizing market agility in Jordanian telecommunications sector AQ Bataineh, A Alhadid, G Alabdallah, T Alfalah International Journal of Academic Research in Business and Social Sciences 5 …, 2015 | 22 | 2015 |
| The impact of green marketing on consumers’ attitudes: A moderating role of green product awareness A Sahioun, AQ Bataineh, H Haddad | 20 | 2023 |
| Factors impact customers engagement in eWOM on SNSs of non-profit organizations: the moderating role of habit AQ Bataineh, HM Al-Smadi International Journal of Business and Management 10 (6), 178, 2015 | 19 | 2015 |
| Analyzing the role of social media marketing in changing customer experience. AQ Bataineh International Journal of Data & Network Science 6 (3), 2022 | 18 | 2022 |
| The role of knowledge management in building employees’ brand commitment: Employees’ brand knowledge as mediating variable AQ Bataineh, TF Alfalah International Journal of Business and Social Science 6 (10), 1-10, 2015 | 17 | 2015 |
| The impact of smartphone advergames characteristics on purchasing intentions: the mediating role of game involvement RK Al-Soluiman, AQ Bataineh, SM Al-Jabaly, HA Salhab Innovative Marketing 16 (3), 113-125, 2020 | 16 | 2020 |
| Ethical & legal concerns of artificial intelligence in the healthcare sector AQ Bataineh, AS Mushtaha, IA Abu-AlSondos, SH Aldulaimi, ... 2024 ASU International Conference in Emerging Technologies for …, 2024 | 15 | 2024 |
| The moderating effect of supply chain eco-centricity between green supply chain management practices and firm performance AQ Bataineh International Journal of Procurement Management 14 (3), 328-341, 2021 | 14 | 2021 |
| Building a model for determining the factors affecting mobile marketing acceptance and adoption AM Shoter, AQ Bataineh, HA SALHAB International Review of Management and Business Research 5 (3), 986-1005, 2016 | 13 | 2016 |
Mohammed IdrisAssociate Professor of Accounting, Applied Science Private UniversityVerified email at asu.edu.jo