| The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community AB Jibril, MA Kwarteng, M Chovancova, M Pilik Cogent Business & Management 6 (1), 1673640, 2019 | 149 | 2019 |
| Towards understanding the initial adoption of online retail stores in a low internet penetration context: An exploratory work in Ghana AB Jibril, MA Kwarteng, M Pilik, E Botha, CN Osakwe Sustainability 12 (3), 854, 2020 | 52 | 2020 |
| On-line shopping on B2C markets in the Czech Republic M Pilík Journal of Competitiveness, 2012 | 36 | 2012 |
| Průmyslový marketing M Pilík Univerzita Tomáše Bati ve Zlíně, 2008 | 33 | 2008 |
| Efficiency measurement of national innovation systems of the European Union countries: DEA model application E Juřičková, M Pilik, MA Kwarteng Journal of International Studies, 2019 | 32 | 2019 |
| On-line shopping behaviour in the Czech Republic under the digital transformation of economy M Pilík, E Juřičková, MA Kwarteng Economic Annals-XXI, 119-123, 2017 | 32 | 2017 |
| The relationship between website design and positive ewom intention: Testing mediator and moderator effect QPT Phan, M Pilík Journal of Business Economics and Management 19 (2), 382-398, 2018 | 30 | 2018 |
| Selected factors influencing customers' behaviour in e-commerce on B2C markets in the Czech Republic M Pilík The European Conference on Information Systems Management, 121, 2013 | 29 | 2013 |
| Nové marketingové trendy jako příležitost zvýšení vlivu marketingu na dosažení konkurenčních výhod M Pilík E+ M Ekonomie a management, 2008 | 29 | 2008 |
| Online identity theft on consumer purchase intention: A mediating role of online security and privacy concern AB Jibril, MA Kwarteng, F Nwaiwu, C Appiah-Nimo, M Pilik, ... Conference on E-Business, e-Services and e-Society, 147-158, 2020 | 27 | 2020 |
| Exploring consumers’ propensity for online shopping in a developing country: A demographic perspective MA Kwarteng, M Pilik International journal of entrepreneurial knowledge 4 (1), 2016 | 27 | 2016 |
| Marketing II M Chovancová, M Pilík, M Podaná Univerzita Tomáše Bati ve Zlíně, 2008 | 27 | 2008 |
| The prospects of Internet-Based Channel Orientation for the competitiveness of service companies on the domestic market MA Kwarteng, AB Jibril, F Nwaiwu, M Pilík, M Chovancova International Journal of Information Management 58, 102223, 2021 | 25 | 2021 |
| Impact of security and trust as factors that influence the adoption and use of digital technologies that generate, collect and transmit user data F Nwaiwu, MA Kwarteng, AB Jibril, L Buřita, M Pilik ICCWS 2020 15th International Conference on Cyber Warfare and Security 363, 2020 | 24 | 2020 |
| Internet and its influence on consumer buying behaviour in the Czech Republic M Pilík Linde, 2013 | 20 | 2013 |
| Průmyslový marketing M Pilík Univerzita Tomáše Bati, 2005 | 15 | 2005 |
| Transitioning to online teaching during the pandemic period: The role of innovation and psychological characteristics A Ntsiful, MA Kwarteng, M Pilík, CN Osakwe Innovative Higher Education 48 (2), 197-218, 2023 | 14 | 2023 |
| Trust and security as significant factors influencing on-line buying behavior in the Czech Republic M Pilik, E Juřičková Economics, Management Innovation 8, 31-44, 2016 | 14 | 2016 |
| Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach MA Kwarteng, M Pilík, E Juřičková Management & Marketing 13 (3), 1051-1063, 2018 | 13 | 2018 |
| Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market AB Jibril, MA Kwarteng, C Appiah-Nimo, M Pilik Oeconomia Copernicana 10 (4), 669-688, 2019 | 12 | 2019 |
