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Co-authors

Tahir islamLeeds Trinity University Business School, Leeds Trinity UniversityVerified email at mail.ustc.edu.cn
Dr. Muhammad AzamProfessor of Finance, Mohammad Ali Jinnah UniversityVerified email at jinnah.edu

Komal Shamim

Komal Shamim

Mohammad Ali Jinnah University

Verified email at maju.edu.pk

Influencer Marketing Consumer Behavior


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying K Shamim, T Islam Journal of Global Scholars of Marketing Science 32 (4), 601-626, 2022	90	2022
How do social media influencers induce the urge to buy impulsively? Social commerce context K Shamim, M Azam, T Islam Journal of Retailing and Consumer Services 77, 103621, 2024	57	2024
The power of social media influencers: unveiling the impact on consumers’ impulse buying behaviour K Shamim, M Azam Humanities and Social Sciences Communications 11 (1), 1-11, 2024	4	2024
The power of the content of the influencers in inducing impulse buying: mediating role of trust K Shamim, M Azam Asia Pacific Journal of Marketing and Logistics, 2025		2025

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