| The impact of visual merchandising on impulse buying behavior of consumer: A case from Central Mall of Ahmedabad India DN Mehta, PK Chugan Universal Journal of Management 1 (2), 76-8, 2013 | 233 | 2013 |
| Visual merchandising: Impact on consumer behaviour (An exploratory study of apparel segment in Ahmedabad) DN Mehta, PK Chugan Mapping the Global Future: Evolution Through Innovation, and Excellence …, 2012 | 69 | 2012 |
| Impact of visual merchandising on consumer behavior: A study of furniture outlets DN Mehta, PK Chugan Universal Journal of Management, Horizon Research Publishing Corporation …, 2014 | 63 | 2014 |
| Employers’ perception regarding employability skills of management students undergoing internship S Bist, Siddarth, N Mehta, D Mehta, I Meghrajani International Journal of Work-Integrated Learning 21 (2), 145-161, 2020 | 42* | 2020 |
| Positioning through visual merchandising: Can multi-brand outlets do it? SS Bist, N Mehta Asia Pacific Management Review 28 (3), 267-275, 2023 | 17 | 2023 |
| Exploring the factors that drive millet consumption: Insights from regular and occasional consumers P Shah, N Mehta, S Shah Journal of Retailing and Consumer Services 76, 103598, 2024 | 16 | 2024 |
| Hackathons: what do engineering educators think about it? N Mehta, SS Bist, P Shah Higher Education, Skills and Work-Based Learning 12 (5), 983-1001, 2022 | 14 | 2022 |
| Over-the-top (OTT) streaming services: studying users’ behaviour through the UTAUT model S Shah, N Mehta Management and Labour Studies 48 (4), 531-547, 2023 | 13 | 2023 |
| Payment Banks: Digital Revolution in Indian Banking System DN Mehta Mehta, N., & Shah, S.(2020). Payment Banks: Digital Revolution in Indian …, 2020 | 12 | 2020 |
| Visual Merchandising as Tool for Creating Differentiation for Furniture Outlets: Perceptual Mapping DN Mehta, PK Chugan Inter-disciplinary Issues for Empowering Trade, Industry and Society, Eds …, 2016 | 10 | 2016 |
| Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores DN Mehta, PK Chugan International Research Journal of Marketing 2 (3), 53-60, 2014 | 10 | 2014 |
| FDI in Indian Retail Sector: The Implications and Challenges PK Chugan, DN Mehta Emerging Paradigms in Corporate Finance and Regulatory Framework, Eds. Prag …, 2014 | 7 | 2014 |
| A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad N Mehta, PK Chugan | 7 | 2013 |
| On the way of making alagrand. com a grand business! P Pathak, N Mehta, A Sunil, K Pandya Emerald Emerging Markets Case Studies 10 (4), 1-27, 2020 | 6 | 2020 |
| Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories DN Mehta, PK Chugan Exceeding The Vision: Innovate, Integrate and Motivate”(Eds.) N. Delener …, 2016 | 6 | 2016 |
| Visual Merchandising and Purchasing Behavior for High Involvement Products: A Study of Electronics Outlets N Mehta, PK Chugan International Journal of Logistics and Supply Chain Management Perspectives …, 2015 | 6 | 2015 |
| Visual merchandising and consumer demography: the impact on impulse buying behavior DN Mehta, PK Chugan Business, Economy and Environment: Corporate Perspectives”, Eds. Parag …, 2019 | 4 | 2019 |
| Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology N Mehta, PK Chugan International Conference on Management (NICOM 2018) on the theme of …, 2018 | 4 | 2018 |
| Investigation of e-learning adoption in higher education based on the unified theory of acceptance and use of technology model S Shah, N Mehta, A Sunil E-Learning and Digital Media, 20427530241232493, 2024 | 2 | 2024 |
| Developing High Performance Work System in Retail Outlet DN Mehta, PK Chugan Macro and Micro Dynamics for Empowering Trade, Industry and Society, Eds …, 2016 | 2 | 2016 |
