| The effects of specific job satisfaction facets on customer perceptions of service quality: an employee-level analysis RL Snipes, SL Oswald, M LaTour, AA Armenakis Journal of business research 58 (10), 1330-1339, 2005 | 515 | 2005 |
| Ethical judgments of sexual appeals in print advertising MS LaTour, TL Henthorne Journal of advertising 23 (3), 81-90, 1994 | 445 | 1994 |
| There are threats and (maybe) fear-caused arousal: Theory and confusions of appeals to fear and fear arousal itself MS LaTour, HJ Rotfeld Journal of advertising 26 (3), 45-59, 1997 | 422 | 1997 |
| Female nudity in print advertising: An analysis of gender differences in arousal and ad response MS LaTour Psychology & Marketing 7 (1), 65-81, 1990 | 291 | 1990 |
| Fear appeals in print advertising: An analysis of arousal and ad response TL Henthorne, MS LaTour, R Nataraajan Journal of advertising 22 (2), 59-69, 1993 | 282 | 1993 |
| Female nudity, arousal, and ad response: An experimental investigation MS LaTour, RE Pitts, DC Snook-Luther Journal of Advertising 19 (4), 51-62, 1990 | 282 | 1990 |
| Don't be afraid to use fear appeals: An experimental study MS LaTour, RL Snipes, SJ Bliss Journal of Advertising Research 36 (2), 59-68, 1996 | 240 | 1996 |
| Using childhood memories to gain insight into brand meaning KA Braun-LaTour, MS LaTour, GM Zinkhan Journal of Marketing 71 (2), 45-60, 2007 | 236 | 2007 |
| How and when advertising can influence memory for consumer experience KA Braun-LaTour, MS LaTour, JE Pickrell, EF Loftus, SU Distinguished Journal of Advertising 33 (4), 7-25, 2004 | 192 | 2004 |
| Corporate social responsibility and organizational effectiveness: A multivariate approach SA Zahra, MS LaTour Journal of Business Ethics 6, 459-467, 1987 | 181 | 1987 |
| A model of the effects of self-efficacy on the perceived ethicality and performance of fear appeals in advertising RL Snipes, MS LaTour, SJ Bliss Journal of Business Ethics 19, 273-285, 1999 | 175 | 1999 |
| Differing Reactions to Female Role Portrayals in Advertising MS Ford, John B., LaTour Journal of Advertising Research 33 (5), 43-52, 1993 | 160 | 1993 |
| The role of accent on the credibility and effectiveness of the salesperson J Tsalikis, OW DeShields Jr, MS LaTour Journal of Personal Selling & Sales Management 11 (1), 31-41, 1991 | 150 | 1991 |
| Using fear appeals in advertising for AIDS prevention in the college-age population. MS LaTour, RE Pitts Journal of health care marketing 9 (3), 1989 | 141 | 1989 |
| The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny? S Benet, RE Pitts, M LaTour Journal of Business Ethics 12, 45-55, 1993 | 134 | 1993 |
| How strong is the pull of the past? Measuring personal nostalgia evoked by advertising A Merchant, K Latour, JB Ford, MS Latour Journal of Advertising Research 53 (2), 150-165, 2013 | 133 | 2013 |
| Perception of marital roles in purchase decision processes: a cross-cultural study JB Ford, MS LaTour, TL Henthorne Journal of the Academy of Marketing Science 23 (2), 120-131, 1995 | 125 | 1995 |
| Assessing the influence of gender and sexual self-schema on affective responses to sexual content in advertising T Reichert, MS LaTour, JY Kim Journal of current issues & research in advertising 29 (2), 63-77, 2007 | 119 | 2007 |
| ERP and the reengineering of industrial marketing processes: A prescriptive overview for the new-age marketing manager SC Gardiner, JB Hanna, MS LaTour Industrial Marketing Management 31 (4), 357-365, 2002 | 117 | 2002 |
| Fear appeals as advertising strategy: should they be used? SLT Michael, SA Zahra Journal of Consumer Marketing 6 (2), 1989 | 115 | 1989 |