Avi Shankar

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Robin CannifordUniversity of BathVerified email at bath.ac.uk
Robert V. KozinetsProfessor, University of Southern CaliforniaVerified email at usc.edu
bernard covaProfessor of Marketing, Kedge Business SchoolVerified email at kedgebs.com
Adam JoinsonProfessor of Information Systems, University of Bath, UKVerified email at bath.ac.uk
Ben MarderUniversity of EdinburghVerified email at ed.ac.uk
Ekant VeerUniversity of Canterbury, New ZealandVerified email at canterbury.ac.nz
Adrienne EvansCoventry UniversityVerified email at coventry.ac.uk
Sarah RileyMassey UniversityVerified email at massey.ac.nz
Alina Mia UdallNewcastle UniversityVerified email at bath.edu
Simon B. de JongProfessor / Hoogleraar, Maastricht University, The NetherlandsVerified email at maastrichtuniversity.nl
Judith de GrootUniversity of GroningenVerified email at rug.nl
David HoughtonUniversity of LeicesterVerified email at leicester.ac.uk
Michael BeverlandProfessor of Marketing, University of SussexVerified email at sussex.ac.uk
Cherrier HeleneSkema Business SchoolVerified email at skema.edu
rajani naidooVice-President and Deputy Vice-Chancellor University of ExeterVerified email at exeter.ac.uk
Maurice PattersonUniversity of LimerickVerified email at ul.ie
Giana M. EckhardtProfessor of Marketing, King's College LondonVerified email at kcl.ac.uk
Sean SandsProfessor & Associate Dean, Swinburne University of TechnologyVerified email at swin.edu.au
Stephen R. O'SullivanUniversity College Cork, CUBSVerified email at ucc.ie
Lukasz PiwekAssociate Professor in Data Science, University of BathVerified email at bath.ac.uk

Avi Shankar

University of Bristol

Verified email at bristol.ac.uk

Professor of Consumer Research


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Consumer tribes B Cova, RV Kozinets, A Shankar Routledge, 2007	878*	2007
Understanding consumption: Contributions from a narrative perspective A Shankar, R Elliott, C Goulding Journal of marketing Management 17 (3-4), 429-453, 2001	527	2001
Purifying practices: How consumers assemble romantic experiences of nature R Canniford, A Shankar Journal of Consumer Research 39 (5), 1051-1069, 2013	460	2013
Consumer empowerment: a Foucauldian interpretation A Shankar, H Cherrier, R Canniford European Journal of Marketing 40 (9/10), 1013-1030, 2006	444	2006
Working weeks, rave weekends: identity fragmentation and the emergence of new communities C Goulding, A Shankar, R Elliott Consumption, Markets and Culture 5 (4), 261-284, 2002	434	2002
Technologies of sexiness: Theorizing women’s engagement in the sexualization of culture A Evans, S Riley, A Shankar Feminism & psychology 20 (1), 114-131, 2010	394	2010
Learning to be tribal: facilitating the formation of consumer tribes C Goulding, A Shankar, R Canniford European Journal of Marketing 47 (5/6), 813-832, 2013	376	2013
The consumerist turn in higher education: Policy aspirations and outcomes R Naidoo, A Shankar, E Veer Journal of marketing management 27 (11-12), 1142-1162, 2011	376	2011
The marketplace management of illicit pleasure C Goulding, A Shankar, R Elliott, R Canniford Journal of Consumer Research 35 (5), 759-771, 2009	351	2009
Identity, consumption and narratives of socialization A Shankar, R Elliott, JA Fitchett Marketing Theory 9 (1), 75-94, 2009	310	2009
“It’s not easy living a sustainable lifestyle”: How greater knowledge leads to dilemmas, tensions and paralysis C Longo, A Shankar, P Nuttall Journal of Business Ethics 154, 759-779, 2019	218	2019
Tribes, Inc.: The new world of tribalism B Cova, RV Kozinets, A Shankar Consumer tribes, 19-42, 2012	207	2012
Critical marketing M Saren, P Maclaran, C Goulding, R Elliott, M Caterall Routledge, 2012	207*	2012
Lost in music? Subjective personal introspection and popular music consumption A Shankar Qualitative Market Research: An International Journal 3 (1), 27-37, 2000	160	2000
Club culture, neotribalism and ritualised behaviour C Goulding, A Shankar Annals of Tourism Research 38 (4), 1435-1453, 2011	157	2011
The extended ‘chilling’effect of Facebook: The cold reality of ubiquitous social networking B Marder, A Joinson, A Shankar, D Houghton Computers in Human Behavior 60, 582-592, 2016	145	2016
How do I see myself? A systematic review of identities in pro‐environmental behaviour research AM Udall, JIM de Groot, SB de Jong, A Shankar Journal of Consumer Behaviour 19 (2), 108-141, 2020	141	2020
Heaven knows I'm miserable now A Shankar, J Whittaker, JA Fitchett Marketing Theory 6 (4), 485-505, 2006	135	2006
Having, being and consumption A Shankar, JA Fitchett Journal of Marketing Management 18 (5-6), 501-516, 2002	125	2002
Interpretive consumer research: two more contributions to theory and practice A Shankar, C Goulding Qualitative Market Research: An International Journal 4 (1), 7-16, 2001	118	2001

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