Martin Wetzels

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Ko de RuyterKing's College, King's Business School, London, United KingdomVerified email at kcl.ac.uk
Jos Lemminkhoogleraar marketing, Maastricht UniversityVerified email at maastrichtuniversity.nl
Dominik MahrProfessor for Digital Innovation and MarketingVerified email at maastrichtuniversity.nl
Stephan LudwigMonash UniversityVerified email at monash.edu
Jeroen SchepersAssociate Professor of Frontline Service and InnovationVerified email at tue.nl
Adam LindgreenProfessor, Dr, et Dr.h.c., Copenhagen Business SchoolVerified email at cbs.dk
Ahmad DaryantoProfessor of Marketing, Lancaster UniversityVerified email at lancaster.ac.uk
richard feinbergpurdue universityVerified email at purdue.edu
Paul PattersonSchool of Marketing, University of New South WalesVerified email at unsw.edu.au
Elisabeth BrüggenMaastricht UniversityVerified email at maastrichtuniversity.nl
Francisco Villarroel OrdenesFull Professor of Marketing, Alma Mater Studiorum - University of BolognaVerified email at unibo.it
Anne RoggeveenCharles Clarke Reynolds Professor of Retailing & Marketing, Babson CollegeVerified email at babson.edu
Luca M. ViscontiUSI - Università della Svizzera italiana & ESCP EuropeVerified email at usi.ch
Kitty KoelemeijerProfessor of Marketing, Nyenrode Business University, Nyenrode Business UniversiteitVerified email at nyenrode.nl
Evelyne VanpouckeProfessor of operations management, Solvay Brussels school of economics and management, ULBVerified email at ulb.be
Scott MotykaKeck Graduate InstituteVerified email at kgi.edu
Gerard PfannUniversiteit MaastrichtVerified email at maastrichtuniversity.nl
Debbie Isobel KeelingUniversity of SussexVerified email at sussex.ac.uk
Nancy PuccinelliUniversity of Bath/University of OxfordVerified email at bath.ac.uk
Oliver GötzProfessor für internationales B-to-B Marketing und Sales Management, ESB Business School, ReutlingenVerified email at reutlingen-university.de

Martin Wetzels

Full Professor of Marketing, EDHEC Business School

Verified email at edhec.edu

Services Marketing and Management Digital Marketing and Social Media Supply Chain Management Innovation and New Technologies


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Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration M Wetzels, G Odekerken-Schröder, C Van Oppen MIS quarterly, 177-195, 2009	7211	2009
Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models JM Becker, K Klein, M Wetzels Long range planning 45 (5-6), 359-394, 2012	2793	2012
A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects J Schepers, M Wetzels Information & management 44 (1), 90-103, 2007	2500	2007
Linking perceived service quality and service loyalty: a multi‐dimensional perspective J Bloemer, KO De Ruyter, M Wetzels European journal of marketing 33 (11/12), 1082-1106, 1999	1630	1999
Response rate and response quality of internet-based surveys: An experimental study E Deutskens, K De Ruyter, M Wetzels, P Oosterveld Marketing letters 15, 21-36, 2004	1519	2004
The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation T Van Laer, K De Ruyter, LM Visconti, M Wetzels Journal of Consumer research 40 (5), 797-817, 2014	1469	2014
An assessment of value creation in mobile service delivery and the moderating role of time consciousness M Kleijnen, K De Ruyter, M Wetzels Journal of retailing 83 (1), 33-46, 2007	1263	2007
On the relationship between perceived service quality, service loyalty and switching costs K De Ruyter, M Wetzels, J Bloemer International journal of service industry management 9 (5), 436-453, 1998	1048	1998
Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness E Aguirre, D Mahr, D Grewal, K De Ruyter, M Wetzels Journal of retailing 91 (1), 34-49, 2015	1014	2015
More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates S Ludwig, K De Ruyter, M Friedman, EC Brüggen, M Wetzels, G Pfann Journal of marketing 77 (1), 87-103, 2013	992	2013
Customer adoption of e‐service: an experimental study K De Ruyter, M Wetzels, M Kleijnen International journal of service industry management 12 (2), 184-207, 2001	956	2001
Marketing service relationships: the role of commitment M Wetzels, K De Ruyter, M Van Birgelen Journal of business & industrial marketing 13 (4/5), 406-423, 1998	852	1998
An exploration of consumer resistance to innovation and its antecedents M Kleijnen, N Lee, M Wetzels Journal of economic psychology 30 (3), 344-357, 2009	830	2009
Consumer acceptance of wireless finance M Kleijnen, M Wetzels, K De Ruyter Journal of financial services marketing 8, 206-217, 2004	810	2004
The dynamics of the service delivery process: a value-based approach K De Ruyter, M Wetzels, J Lemmink, J Mattson International journal of research in marketing 14 (3), 231-243, 1997	568	1997
Customer equity considerations in service recovery: a cross‐industry perspective K De Ruyter, M Wetzels International Journal of Service Industry Management 11 (1), 91-108, 2000	503	2000
E-tailers versus retailers: Which factors determine consumer preferences C Keen, M Wetzels, K De Ruyter, R Feinberg Journal of Business Research 57 (7), 685-695, 2004	490	2004
Trust in humanoid robots: implications for services marketing MME Van Pinxteren, RWH Wetzels, J Rüger, M Pluymaekers, M Wetzels Journal of Services Marketing 33 (4), 507-518, 2019	467	2019
Developing supplier integration capabilities for sustainable competitive advantage: A dynamic capabilities approach E Vanpoucke, A Vereecke, M Wetzels Journal of operations management 32 (7-8), 446-461, 2014	462	2014
Role stress in call centers: Its effects on employee performance and satisfaction KO De Ruyter, M Wetzels, R Feinberg Journal of interactive marketing 15 (2), 23-35, 2001	432	2001

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