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Reto Felix
Reto Felix
Associate Professor of Marketing, University of Texas Rio Grande Valley
Verified email at utrgv.edu
Title
Cited by
Cited by
Year
Elements of strategic social media marketing: A holistic framework
R Felix, PA Rauschnabel, C Hinsch
Journal of Business Research 70, 118-126, 2017
17432017
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
PA Rauschnabel, R Felix, C Hinsch
Journal of Retailing and Consumer Services 49, 43-53, 2019
8082019
What is XR? Towards a framework for augmented and virtual reality
PA Rauschnabel, R Felix, C Hinsch, H Shahab, F Alt
Computers in Human Behavior 133, 107289, 2022
7462022
Green consumer behavior in an emerging economy: confusion, credibility, and compatibility
L Carrete, R Castaño, R Felix, E Centeno, E González
Journal of Consumer Marketing 29 (7), 470-481, 2012
3502012
Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing
C Hinsch, R Felix, PA Rauschnabel
Journal of Retailing and Consumer Services 53, 101987, 2020
2522020
Strategic customer engagement marketing: A decision making framework
A Alvarez-Milán, R Felix, PA Rauschnabel, C Hinsch
Journal of Business Research 92, 61-70, 2018
2462018
I believe therefore I care: the relationship between religiosity, environmental attitudes, and green product purchase in Mexico
R Felix, K Braunsberger
International Marketing Review 33 (1), 137-155, 2016
1922016
Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy
EM González, R Felix, L Carrete, E Centeno, R Castaño
Journal of Marketing Theory and Practice 23 (3), 287-302, 2015
1232015
Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence
R Felix, C Hinsch, PA Rauschnabel, B Schlegelmilch
Journal of Business Research 91, 304-312, 2018
1152018
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension
R Felix, A Borges
Journal of Brand Management 21 (7-8), 579-593, 2014
1062014
Non‐deceptive counterfeit purchase behavior of luxury fashion products
DP Singh, MN Kastanakis, J Paul, R Felix
Journal of Consumer Behaviour 20 (5), 1078-1091, 2021
692021
Brand communities for mainstream brands: the example of the Yamaha R1 brand community
R Felix
Journal of Consumer Marketing 29 (3), 225-232, 2012
692012
Nourish what you own: psychological ownership, materialism and pro-environmental behavioral intentions
R Felix, J Almaguer
Journal of Consumer Marketing 36 (1), 82-91, 2019
632019
Multi-brand loyalty: when one brand is not enough
R Felix
Qualitative Market Research: An International Journal 17 (4), 464-480, 2014
612014
When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products
R Felix, EM González, R Castaño, L Carrete, RT Gretz
International Journal of Consumer Studies 46 (3), 925-943, 2022
572022
Multi-brand loyalty in consumer markets: A qualitatively-driven mixed methods approach
G Arifine, R Felix, O Furrer
European Journal of Marketing 53 (11), 2419-2450, 2019
532019
Quality of life in Mexico: a formative measurement approach
R Felix, J Garcia-Vega
Applied Research in Quality of Life 7 (3), 223-238, 2012
502012
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
SW Siew, MS Minor, R Felix
Journal of Brand Management 25 (6), 591-605, 2018
462018
Context in augmented reality marketing: Does the place of use matter?
S von der Au, PA Rauschnabel, R Felix, C Hinsch
Psychology and Marketing 40 (11), 2447-2463, 2023
422023
Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy
R Felix, MR Garza
Psychology & Marketing 29 (12), 980-994, 2012
402012
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