| Using public relations in sports D Serbanica, M Constantinescu Romanian Journal of Marketing 11 (2), 30-35, 2016 | 33 | 2016 |
| Events and their importance in strategic marketing communication D Moise, D Serbanica, M Constantinescu, A Filip Annals of the University of Oradea, Economic Science Series 17 (4), 979-983, 2008 | 16* | 2008 |
| Tehnici promoţionale V Balaure, IC Popescu, D Şerbănică Bucureşti: Metropol, 1994 | 14 | 1994 |
| The Role of Marketing Audit in Evaluation Sustainable Marketing Performance in Romanian Organizations D Serbanica, V Radulescu, AF Cruceru Amfiteatru Economic 17 (40), 1011-1021, 2015 | 13 | 2015 |
| Competitive advantage by integrated e-business in supply chains: A strategic approach G Militaru, D Serbanica Management and Marketing Journal 6 (1), 27-36, 2008 | 12 | 2008 |
| Corporate social responsibility and competitiveness D Serbanica, G Militaru Amfiteatru Economic 10 (23), 174-180, 2008 | 11 | 2008 |
| Tehnici promoţionale IC Popescu, D Şerbănică, V Balaure Bucureşti, Publishing Metropol, 1994 | 10 | 1994 |
| The influence of the global economic crisis on the strategic marketing instruments used by companies on the Romanian B2b Market D Serbanica, M Constantinescu, SC Caescu Transformations in Business & Economics 8 (3), 44-59, 2009 | 7 | 2009 |
| Some public relations goals and objectives: a partially study D Serbanica Romanian Journal of Marketing 3 (1), 91-105, 2008 | 5 | 2008 |
| „The influence of the Global Economic Crisis on the Strategic Marketing Instruments Used by Companies on the Romanian B2B Market”, în D Şerbănică, M Constantinescu, ŞC Căescu Transformations in business & economics 8 (3), 18, 2009 | 4 | 2009 |
| Dicţionarul comunicării integrate de marketing D Serbanica Rosetti Educational, 2006 | 4* | 2006 |
| Relaţiile publice D Şerbănică, N Brătfălean Bucureşti, Gruber, 110, 2003 | 4 | 2003 |
| Relaţii publice D Şerbănică Editura ASE, 2003 | 4 | 2003 |
| CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA D Serbanica, G Militaru, B Georgescu Annals of Faculty of Economics 17 (4), 1199-1203, 2008 | 3* | 2008 |
| Corporate social responsibility in a difficult Romanian business environment D Şerbănică, LD Anghel, DM Vrânceanu, AF Cruceru, A Stancu Romanian Journal of Marketing 5 (4), 31-49, 2010 | 2* | 2010 |
| Eficienţa acţiunilor publicitare D Şerbănică Forum Consulting Parteners, 2000 | 2 | 2000 |
| O nouă înţelegere a avantajului competitiv D Şerbănică Revista Română de Marketing 1 (2), 108-114, 2006 | 1* | 2006 |
| Competitive advantage by integrated e-business in supply chains: A strategic approach G MILITARU, D ŞERBĂNICĂ | 1 | |
| Utilizarea relatiilor publice în sport D Serbanica, M Constantinescu Romanian Journal of Marketing, 24, 2016 | | 2016 |
| Adoption an implementation of corporate social responsibility in Hungary A Filip, A Stancu, D Serbanica, DM Vranceanu Quality-access to success 11 (11 - Supplement II), 134-137, 2010 | | 2010 |
Mihaela ConstantinescuAssociate Professor of Marketing, Bucharest University of Economic StudiesVerified email at mk.ase.ro
