| Customer satisfaction and loyalty in Malaysian Islamic banks: a PAKSERV investigation M Kashif, SSW Shukran, MA Rehman, S Sarifuddin International Journal of Bank Marketing 33 (1), 23-40, 2015 | 258 | 2015 |
| Charity donation: intentions and behaviour M Kashif, S Sarifuddin, A Hassan Marketing Intelligence & Planning 33 (1), 90-102, 2015 | 218 | 2015 |
| The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically M Kashif, A Zarkada, T Ramayah Total Quality Management & Business Excellence 29 (5-6), 481-501, 2018 | 203 | 2018 |
| The moderating effect of religiosity on ethical behavioural intentions: An application of the extended theory of planned behaviour to Pakistani bank employees M Kashif, A Zarkada, R Thurasamy Personnel Review 46 (2), 429-448, 2017 | 184 | 2017 |
| Value co-destruction between customers and frontline employees: A social system perspective M Kashif, A Zarkada International Journal of Bank Marketing 33 (6), 672-691, 2015 | 151 | 2015 |
| EXQ: measurement of healthcare experience quality in Malaysian settings: A contextualist perspective M Kashif, S Zakiah Melatu Samsi, Z Awang, M Mohamad International Journal of Pharmaceutical and Healthcare Marketing 10 (1), 27-47, 2016 | 134 | 2016 |
| Brand equity of Lahore Fort as a tourism destination brand M Kashif, SZM Samsi, S Sarifuddin Revista de Administração de Empresas 55, 432-443, 2015 | 119 | 2015 |
| Money donations intentions among Muslim donors: an extended theory of planned behavior model M Kashif, EC De Run International Journal of Nonprofit and Voluntary Sector Marketing 20 (1), 84-96, 2015 | 117 | 2015 |
| I’m loving it but hating US: understanding consumer emotions and perceived service quality of US fast food brands M Kashif, Z Awang, J Walsh, U Altaf British Food Journal 117 (9), 2344-2360, 2015 | 115 | 2015 |
| The dynamics of Zakat donation experience among Muslims: a phenomenological inquiry M Kashif, K Faisal Jamal, M Abdur Rehman Journal of Islamic Accounting and Business Research 9 (1), 45-58, 2018 | 111 | 2018 |
| Frogs in boiling water: a moderated-mediation model of exploitative leadership, fear of negative evaluation and knowledge hiding behaviors F Syed, S Naseer, MW Akhtar, M Husnain, M Kashif Journal of Knowledge Management 25 (8), 2067-2087, 2021 | 107 | 2021 |
| Customer perceived service quality and loyalty in Islamic banks: A collectivist cultural perspective M Kashif, MA Rehman, L Pileliene The TQM Journal 28 (1), 62-78, 2016 | 102 | 2016 |
| Leadership styles and workplace ostracism among frontline employees I Kanwal, RN Lodhi, M Kashif Management Research Review 42 (8), 991-1013, 2019 | 91 | 2019 |
| Customer aggression and organizational turnover among service employees: The moderating role of distributive justice and organizational pride M Kashif, A Zarkada, R Thurasamy Personnel Review 46 (8), 1672-1688, 2017 | 88 | 2017 |
| You abuse but I will stay: The combined effects of job stress, customer abuse, and emotional intelligence on employee turnover M Kashif, E Braganca, Z Awang, E Cyril De Run Journal of Management Development 36 (7), 899-914, 2017 | 81 | 2017 |
| Strategic management from an Islamic perspective: text and cases R Fontaine, K Ahmad John Wiley & Sons, 2013 | 68 | 2013 |
| PAKSERV–measuring higher education service quality in a collectivist cultural context M Kashif, T Ramayah, S Sarifuddin Total Quality Management & Business Excellence 27 (3-4), 265-278, 2016 | 65 | 2016 |
| The role of resonant leadership, workplace friendship and serving culture in predicting organizational commitment: The mediating role of compassion at work R Ali, M Kashif Revista Brasileira de Gestão de Negócios 22 (04), 799-819, 2020 | 61 | 2020 |
| Psychological safety, meaningfulness and empowerment as predictors of employee well-being: a mediating role of promotive voice F Hasan, M Kashif Asia-Pacific Journal of Business Administration 13 (1), 40-59, 2021 | 53 | 2021 |
| An Exploration of the Determinants of OCB in the Telecommunication Sector of Pakistan M Kashif, Y Khan, M Rafi Asian Journal of Business Management 3 (2), 91-97, 2011 | 46 | 2011 |
Syamsulang SarifuddinResearcher & LecturerVerified email at help.edu.my