| State support for the daily press in Europe: A critical appraisal: Austria, France, Norway and Sweden compared P Murschetz European Journal of Communication 13 (3), 291-313, 1998 | 102 | 1998 |
| State aid for newspapers P Murschetz Springer-Verlag Berlin And Heidelberg Gm, 2014 | 88* | 2014 |
| State aid for independent news journalism in the public interest? A critical debate of government funding models and principles, the market failure paradigm, and policy efficacy PC Murschetz Digital Journalism 8 (6), 720-739, 2020 | 76 | 2020 |
| Dynamic capabilities in media management research: a literature review PC Murschetz, A Omidi, JJ Oliver, M Kamali Saraji, S Javed Journal of Strategy and Management 13 (2), 278-296, 2020 | 57 | 2020 |
| Strategic media entrepreneurship: Theory development and problematization SO Horst, PC Murschetz Journal of Media Management and Entrepreneurship (JMME) 1 (1), 1-26, 2019 | 49 | 2019 |
| Handbook of state aid for film PC Murschetz, R Teichmann, M Karmasin Cham: Springer, 2018 | 47 | 2018 |
| Connected television: Media convergence, industry structure, and corporate strategies P Murschetz Annals of the International Communication Association 40 (1), 69-93, 2016 | 39 | 2016 |
| ‘Datafying’broadcasting: Exploring the role of big data and its implications for competing in a big data-driven tv ecosystem PC Murschetz, D Prandner Competitiveness in emerging markets: Market dynamics in the age of …, 2018 | 27 | 2018 |
| Making media management research matter PC Murschetz, M Friedrichsen Digital transformation in journalism and news media: Media management, media …, 2017 | 27 | 2017 |
| State Support for the Press: Theory and Practice: a Survey of Austria, France, Norway and Sweden P Murschetz European Institute for the Media, 1997 | 27 | 1997 |
| Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change F Haumer, L Schlicker, PC Murschetz, C Kolo Journal of Strategy and Management 14 (4), 426-443, 2021 | 21 | 2021 |
| TV film financing in the era of “connected TV”: How do “legacy” broadcasters respond to market changes? SO Horst, PC Murschetz, DN Brennan, M Friedrichsen Handbook of state aid for film: Finance, industries and regulation, 615-633, 2018 | 21 | 2018 |
| Austria: Press subsidies in search of a new design P Murschetz, M Karmasin State Aid for Newspapers: Theories, Cases, Actions, 133-148, 2013 | 20 | 2013 |
| Geschäfts-und Erlösmodelle in den Medien PC Murschetz Handbuch Medienökonomie, 395-420, 2020 | 17 | 2020 |
| Mountain hiking vs. Forest therapy: a study protocol of novel types of nature-based intervention C Pichler, J Freidl, M Bischof, M Kiem, R Weisböck-Erdheim, D Huber, ... International Journal of Environmental Research and Public Health 19 (7), 3888, 2022 | 15 | 2022 |
| Does online video save printed newspapers? Online video as convergence strategy in regional printed news publishing: The case of Germany PC Murschetz, M Friedrichsen Digital Transformation in Journalism and News Media: Media Management, Media …, 2017 | 15 | 2017 |
| State‐Supported Journalism PC Murschetz The International Encyclopedia of Journalism Studies, 1-7, 2019 | 13 | 2019 |
| Big Data and Television Broadcasting: a Critical Reflection on Big Data's Surge to Become a New Techno-Economic Paradigm and its Impacts on the Concept of the Addressable Audience PC Murschetz, D Schlütz Fonseca, Journal of Communication: 17, 2, 2018, 23-38, 2018 | 13 | 2018 |
| Online interactivity and achieving business value through digital media entrepreneurship JP Gleason, PC Murschetz Journal of Media Management and Entrepreneurship (JMME) 1 (2), 14-30, 2019 | 11 | 2019 |
| Why study state aid for film? A necessary clarification PC Murschetz, R Teichmann, M Karmasin Handbook of state aid for film: Finance, industries and regulation, 1-21, 2018 | 11 | 2018 |
Mike FriedrichsenProfessor der Wirtschaftsinformatik und digitale Medien, Stuttgart Media UniversityDirección de correo verificada de hdm-stuttgart.de