| Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining its Impact on Brand Image and Online Purchase Intentions in India SJH Siddiqui MS, Siddiqui UA, Khan MA, Alkandi IG, Saxena AK J. Theor. Appl. Electron. Commer. Res 16 (4), 1008, 2021 | 172 | 2021 |
| Investigation of Big Data Analytics for Sustainable Smart City Development: An Emerging Country MKIRSH M. A. Khan, M. S. Siddiqui IEEE Access 10, 16028 - 16036, 2022 | 32* | 2022 |
| Determinants of financial inclusion among women-owned enterprises: a case study of the informal sector FK Sherwani, SZ Shaikh, S Behal, MS Siddiqui Arab Gulf Journal of Scientific Research, 2023 | 10 | 2023 |
| A STUDY ON THE INFLUENCE AND IMPACT OF ADVERTISING TO CONSUMER PURCHASE BEHAVIOUR IN RURAL AREAS OF INDIA MS Siddiqui Academy of Strategic Management Journal 20 (5), 1-22, 2021 | 5 | 2021 |
| A Study on Factors Affecting Purchase Decision Based on Awareness, Affordability, Adoptability and Availability of FMCG products in Rural India S Siddiqui, A Alam, J Haroon Journal of Accounting & Marketing 6 (2), 01-03, 2017 | 5 | 2017 |
| Make in India:“An action agenda for entrepreneurship and innovation in rural areas, India.” MS Siddiqui, A Alam, M Salim Asian Journal of Multidimensional Research (AJMR) 7 (9), 174-180, 2018 | 2 | 2018 |
| Deep Learning Models for Customer Lifetime Value Prediction in E-commerce NSR DA Kumari, MS Siddiqui, R Dorbala, R Megala, KTV Rao 2024 5th International Conference on Recent Trends in Computer Science and …, 2024 | 1* | 2024 |
| People Management Through HRM & Transformational Leadership: A Key Factor of Organizational Performance MS Siddiqui, UA Siddiqui Journal of University of Shanghai for Science and Technology 23 (2), 371-381, 2021 | 1 | 2021 |
| ROLE OF MEDIA: A STUDY ON IMPACT OF ATYPICAL MEDIA IN RURAL AREAS OF UTTAR PRADESH, INDIA. MS SIDDIQUI, A ALAM CLEAR International Journal of Research in Commerce & Management 6 (7), 2015 | 1 | 2015 |
| Exploring the determinants of lean manufacturing adoption by textile enterprises in India: An investigation based on the latest World Bank Survey Data M Asif, F Alam, MS Siddiqui, U Hani Industria Textila 75 (06), 742-750, 2024 | | 2024 |
| Factors affecting adoption of e-procurement with electronic orders integrated systems by enterprises: evidence from World Bank survey of Saudi Arabia M Asif, MS Siddiqui, HP Sharma Journal of Science and Technology Policy Management, 2024 | | 2024 |
| Deep Learning Models for Customer Lifetime Value Prediction in E-commerce KTVRNSR D. Anitha Kumari, M. Shuaib Siddiqui, R. Dorbala, R. Megala 2024 5th International Conference on Recent Trends in Computer Science and …, 2024 | | 2024 |
| Artificial Intelligence in Financial Markets: Predictive Models and Risk Management Strategies MRK C. Vinotha, F. Alsulami, M. S. Siddiqui, R. Saxena 2024 Ninth International Conference on Science Technology Engineering and …, 2024 | | 2024 |
| Comparative Study of Stress Levels and Coping Mechanisms among Women Bank Employees in Kanpur City: Public vs. Private Sector Banks S Gupta, A Farooque, MS Siddiqui Revista de Gestão Social e Ambiental 18 (9), e07641-e07641, 2024 | | 2024 |
| COMPARATIVE STUDY OF STRESS LEVELS AND COPING MECHANISMS AMONG WOMEN BANK EMPLOYEES IN KANPUR CITY: PUBLIC VS. PRIVATE SECTOR BANKS MS Gupta, S., Farooque, A., & Siddiqui Environmental and Social Management Journal (Revista De Gestão Social E …, 2024 | | 2024 |
| Enhancing Job Performance And Dedication: Analyzing The Impact Of Stress On Employees MS Gupta, S., Farooque, A., & Siddiqui Educational Administration: Theory and Practice 30 (1), 1847-1853, 2024 | | 2024 |
| Leadership and Administrative Principles in Management DMSSDB Dahinine Scientific International Publishing House ISBN 978-93-6132-347-8 1, 280, 2024 | | 2024 |
| Digital Marketing: Tools and Strategies S Siddiqui, M.S., Nawaz, S. & Habib | | 2023 |
| THE IMPACT OF TRANSFORMATIONAL LEADERSHIP ONORGANIZATIONAL PERFORMANCE MS Siddiqui The Changing Scenario of Management 1, 97, 2022 | | 2022 |
| Factors Affecting Buying Behavior of Consumers for Personal Cars by Fuel Categories Siddiqui, M. S., Shoeb, A., & Usmani K International Journal of Advanced Science and Technology 29 (11), 1707-1718, 2020 | | 2020 |
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