| Value co‐creation: theoretical approaches and practical implications H Saarijärvi, PK Kannan, H Kuusela European business review 25 (1), 6-19, 2013 | 696 | 2013 |
| Strategiana asiakaskokemus: Miksi, mitä, miten? H Saarijärvi, P Puustinen Docendo, 2020 | 500 | 2020 |
| How perceived value drives the use of mobile financial services apps H Karjaluoto, AA Shaikh, H Saarijärvi, S Saraniemi International Journal of Information Management 47, 252-261, 2019 | 412 | 2019 |
| Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail O Tyrväinen, H Karjaluoto, H Saarijärvi Journal of Retailing and Consumer Services 57, 102233, 2020 | 396 | 2020 |
| Using artificial intelligence to create value in insurance M Riikkinen, H Saarijärvi, P Sarlin, I Lähteenmäki International Journal of Bank Marketing 36 (6), 1145-1168, 2018 | 332 | 2018 |
| The mechanisms of value co-creation H Saarijärvi Journal of Strategic Marketing 20 (5), 381-391, 2012 | 218 | 2012 |
| The value propositions of multi-, cross-, and omni-channel retailing M Yrjölä, H Saarijärvi, H Nummela International Journal of Retail & Distribution Management 46 (11/12), 1133-1152, 2018 | 155 | 2018 |
| Customer relationship management: the evolving role of customer data H Saarijärvi, H Karjaluoto, H Kuusela Marketing intelligence & planning 31 (6), 584-600, 2013 | 139 | 2013 |
| Omni-channel retailing: propositions, examples and solutions M Yrjölä, MT Spence, H Saarijärvi The International Review of Retail, Distribution and Consumer Research 28 (3 …, 2018 | 132 | 2018 |
| From selling to supporting–Leveraging mobile services in the context of food retailing H Saarijärvi, L Mitronen, M Yrjölä Journal of Retailing and Consumer Services 21 (1), 26-36, 2014 | 118 | 2014 |
| Reverse use of customer data: implications for service-based business models H Saarijärvi, C Grönroos, H Kuusela Journal of Services Marketing 28 (7), 529-537, 2014 | 116 | 2014 |
| Uncovering consumers’ returning behaviour: a study of fashion e-commerce H Saarijärvi, UM Sutinen, LC Harris The International Review of Retail, Distribution and Consumer Research 27 (3 …, 2017 | 115 | 2017 |
| Customer perceived value, satisfaction, and loyalty: the role of willingness to share information M Leppäniemi, H Karjaluoto, H Saarijärvi The International Review of Retail, Distribution and Consumer Research 27 (2 …, 2017 | 111 | 2017 |
| A customer value perspective to service experiences in restaurants M Yrjölä, T Rintamäki, H Saarijärvi, J Joensuu, G Kulkarni Journal of Retailing and Consumer Services 51, 91-101, 2019 | 107 | 2019 |
| Sociodemographic differences in motives for food selection: results from the LoCard cross-sectional survey H Konttinen, O Halmesvaara, M Fogelholm, H Saarijärvi, J Nevalainen, ... International Journal of Behavioral Nutrition and Physical Activity 18 (1), 71, 2021 | 88 | 2021 |
| Extending customer relationship management: from empowering firms to empowering customers H Saarijärvi, H Karjaluoto, H Kuusela Journal of Systems and Information Technology 15 (2), 140-158, 2013 | 87 | 2013 |
| A typology of second-hand business models M Yrjölä, H Hokkanen, H Saarijärvi Journal of Marketing Management 37 (7-8), 761-791, 2021 | 81 | 2021 |
| An integrative framework for managing customer value propositions T Rintamäki, H Saarijärvi Journal of Business Research 134, 754-764, 2021 | 79 | 2021 |
| From electronic WOM to social eWOM: Bridging the trust deficit J Pihlaja, H Saarijärvi, MT Spence, M Yrjölä Journal of Marketing Theory and Practice 25 (4), 340-356, 2017 | 74 | 2017 |
| Consumer-to-consumer e-commerce: outcomes and implications M Yrjölä, T Rintamäki, H Saarijärvi, J Joensuu The International Review of Retail, Distribution and Consumer Research 27 (3 …, 2017 | 69 | 2017 |
Mika YrjöläUniversity Lecturer, Faculty of Management and Business, Tampere UniversityDirección de correo verificada de tuni.fi