| Festival attendance and the development of social capital C Arcodia, M Whitford Journal of convention & event tourism 8 (2), 1-18, 2007 | 874 | 2007 |
| Indigenous peoples and tourism: the challenges and opportunities for sustainable tourism A Carr, L Ruhanen, M Whitford Journal of Sustainable Tourism 24 (8-9), 1067-1079, 2016 | 412 | 2016 |
| An exploration of events research: event topics, themes and emerging trends J Mair, M Whitford International Journal of Event and Festival Management 4 (1), 6-30, 2013 | 389 | 2013 |
| Development of intangible cultural heritage as a sustainable tourism resource: The intangible cultural heritage practitioners’ perspectives S Kim, M Whitford, C Arcodia Authenticity and Authentication of Heritage, 34-47, 2021 | 343 | 2021 |
| Event tourism governance and the public sphere D Dredge, M Whitford Tourism Governance, 69-89, 2013 | 220 | 2013 |
| Indigenous tourism research, past and present: Where to from here? M Whitford, L Ruhanen Sustainable Tourism and Indigenous Peoples, 14-33, 2019 | 179 | 2019 |
| A framework for the development of event public policy: Facilitating regional development M Whitford Tourism Management 30 (5), 674-682, 2009 | 169 | 2009 |
| Cultural heritage and Indigenous tourism L Ruhanen, M Whitford Indigenous heritage, 1-13, 2021 | 163 | 2021 |
| Australian indigenous tourism policy: practical and sustainable policies? MM Whitford, LM Ruhanen Journal of Sustainable Tourism 18 (4), 475-496, 2010 | 157 | 2010 |
| Indigenous tourism in Australia: Time for a reality check L Ruhanen, M Whitford, C McLennan Tourism Management 48, 73-83, 2015 | 124 | 2015 |
| Understanding conflicting perspectives in event planning and management using Q method G Phi, D Dredge, M Whitford Tourism Management 40, 406-415, 2014 | 81 | 2014 |
| Policy for sustainable and responsible festivals and events: institutionalisation of a new paradigm–a response D Dredge, M Whitford Journal of Policy Research in Tourism, Leisure & Events 2 (1), 1-13, 2010 | 81 | 2010 |
| Indigenous tourism policy in Australia: 25 years of rhetoric and economic rationalism M Whitford, B Bell, M Watkins Current Issues in Tourism 4 (2-4), 151-181, 2001 | 69 | 2001 |
| Managing local tourism: Building sustainable tourism management practices across local government divides D Dredge, EJ Ford, M Whitford Tourism and Hospitality Research 11 (2), 101-116, 2011 | 68 | 2011 |
| Tourism planning and policy: Historical development and contemporary challenges D Dredge, J Jenkins, M Whitford Stories of practice: tourism policy and planning, 13-35, 2016 | 55 | 2016 |
| Event public policy development in the Northern Sub-Regional Organisation of Councils, Queensland Australia: rhetoric or realisation? M Whitford Journal of Convention & Event Tourism 6 (3), 81-99, 2005 | 51 | 2005 |
| Indigenous tourism businesses: An exploratory study of business owners' perceptions of drivers and inhibitors M Whitford, L Ruhanen Tourism Recreation Research 39 (2), 149-168, 2014 | 50 | 2014 |
| Indigenous festivals and community development: A sociocultural analysis of an Australian indigenous festival M Whitford, L Ruhanen Event Management 17 (1), 49-61, 2013 | 47 | 2013 |
| Regional development through domestic and tourist event policies: Gold Coast and Brisbane, 1974–2003 M Whitford UNLV Journal of Hospitality, Tourism and Leisure Science 1, 1-24, 2004 | 45 | 2004 |
| Racism as an inhibitor to the organisational legitimacy of Indigenous tourism businesses in Australia L Ruhanen, M Whitford Current Issues in Tourism 21 (15), 1728-1742, 2018 | 40 | 2018 |
