| Feature fatigue: When product capabilities become too much of a good thing DV Thompson, RW Hamilton, RT Rust Journal of marketing research 42 (4), 431-442, 2005 | 1019 | 2005 |
| The effects of scarcity on consumer decision journeys R Hamilton, D Thompson, S Bone, LN Chaplin, V Griskevicius, ... Journal of the Academy of Marketing Science 47, 532-550, 2019 | 399 | 2019 |
| Is there a substitute for direct experience? Comparing consumers' preferences after direct and indirect product experiences RW Hamilton, DV Thompson Journal of Consumer Research 34 (4), 546-555, 2007 | 345 | 2007 |
| Consumer-generated ads: Does awareness of advertising co-creation help or hurt persuasion? DV Thompson, P Malaviya Journal of Marketing 77 (3), 33-47, 2013 | 330 | 2013 |
| The effects of information processing mode on consumers' responses to comparative advertising DV Thompson, RW Hamilton Journal of Consumer Research 32 (4), 530-540, 2006 | 329 | 2006 |
| Defeating feature fatigue RT Rust, DV Thompson, RW Hamilton Harvard business review 84 (2), 37-47, 2006 | 266 | 2006 |
| How financial constraints influence consumer behavior: An integrative framework RW Hamilton, C Mittal, A Shah, DV Thompson, V Griskevicius Journal of Consumer Psychology 29 (2), 285-305, 2019 | 227 | 2019 |
| Doing well versus doing good: The differential effect of underdog positioning on moral and competent service providers A Kirmani, RW Hamilton, DV Thompson, S Lantzy Journal of Marketing 81 (1), 103-117, 2017 | 219 | 2017 |
| When mental simulation hinders behavior: The effects of process-oriented thinking on decision difficulty and performance DV Thompson, RW Hamilton, PK Petrova Journal of Consumer Research 36 (4), 562-574, 2009 | 135 | 2009 |
| The social utility of feature creep DV Thompson, MI Norton Journal of Marketing Research 48 (3), 555-565, 2011 | 131 | 2011 |
| The business value of e‐government for small firms D Viana Thompson, RT Rust, J Rhoda International Journal of Service Industry Management 16 (4), 385-407, 2005 | 112 | 2005 |
| When disfluency signals competence: The effect of processing difficulty on perceptions of service agents DV Thompson, EC Ince Journal of Marketing Research 50 (2), 228-240, 2013 | 103 | 2013 |
| How does marketing strategy change in a service-based world RT Rust, DV Thompson The service-dominant logic of marketing: Dialog, debate, and directions, 381-392, 2006 | 73 | 2006 |
| Outpacing others: When consumers value products based on relative usage frequency RW Hamilton, RK Ratner, DV Thompson Journal of Consumer Research 37 (6), 1079-1094, 2011 | 67 | 2011 |
| Consumer substitution decisions: An integrative framework RW Hamilton, DV Thompson, ZG Arens, SJ Blanchard, G Häubl, ... Marketing Letters 25, 305-317, 2014 | 51 | 2014 |
| Conflict of interest disclosure as an expertise cue: Differential effects due to automatic versus deliberative processing S Sah, P Malaviya, D Thompson Organizational Behavior and Human Decision Processes 147, 127-146, 2018 | 47 | 2018 |
| The effect of childhood socioeconomic status on patience DV Thompson, RW Hamilton, I Banerji Organizational Behavior and Human Decision Processes 157, 85-102, 2020 | 35 | 2020 |
| Effects of lactose and Bio-MOS in dietary application on growth and total coliform bacteria reduction in broiler chicks VG Stanley, H Chukwu, C Gray, D Thompson Poultry Science 75 (1), 61, 1996 | 32 | 1996 |
| Scarcity of choice: The effects of childhood socioeconomic status on consumers’ responses to substitution DV Thompson, I Banerji, RW Hamilton Journal of the Association for Consumer Research 5 (4), 415-426, 2020 | 19 | 2020 |
| Why having so little means so much: scarcity shapes consumer decision making RK Ratner, M Zhu, AK Shah, E Shafir, S Mullainathan, DV Thompson, ... Advances in Consumer Research 42, 230, 2014 | 6 | 2014 |
Rebecca W. HamiltonMichael G. and Robin Psaros Chair in Business Administration, Professor of Marketing, GeorgetownDirección de correo verificada de georgetown.edu