| Virtual reality and implications for destination marketing T Griffin, J Giberson, SHM Lee, D Guttentag, M Kandaurova, K Sergueeva, ... | 209 | 2017 |
| The effects of Virtual Reality (VR) on charitable giving: The role of empathy, guilt, responsibility, and social exclusion M Kandaurova, SHM Lee Journal of Business Research 100, 571-580, 2019 | 198 | 2019 |
| The role of network centrality in the flow of consumer influence SHM Lee, J Cotte, TJ Noseworthy Journal of Consumer Psychology 20 (1), 66-77, 2010 | 166 | 2010 |
| Assessing Google Cardboard virtual reality as a content delivery system in business classrooms SH Lee, K Sergueeva, M Catangui, M Kandaurova Journal of Education for Business 92 (4), 153-160, 2017 | 165 | 2017 |
| Post-purchase consumer regret: Conceptualization and development of the PPCR scale. SH Lee, J Cotte Advances in consumer research 36, 2009 | 163 | 2009 |
| Student perceptions of benefits and challenges of peer mentoring programs: Divergent perspectives from mentors and mentees F Gunn, SH Lee, M Steed Marketing Education Review 27 (1), 15-26, 2017 | 150 | 2017 |
| Utilization of artificial intelligence in the banking sector: A systematic literature review OH Fares, I Butt, SHM Lee Journal of Financial Services Marketing, 1, 2022 | 138 | 2022 |
| Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment A Alzayat, SHM Lee Journal of Business Research 130, 348-363, 2021 | 121 | 2021 |
| Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions E Baek, HJ Choo, SHM Lee Journal of Business Research 88, 91-101, 2018 | 97 | 2018 |
| The effect of relational age on older Canadian employees' perceptions of human resource practices and sense of worth to their organization M Armstrong-Stassen, S Hwan The International Journal of Human Resource Management 20 (8), 1753-1769, 2009 | 93 | 2009 |
| The effects of ad context and gender on the identification of visually incongruent products TJ Noseworthy, J Cotte, SH Lee Journal of Consumer Research 38 (2), 358-375, 2011 | 89 | 2011 |
| Understanding the barriers and factors associated with consumer adoption of wearable technology devices in managing personal health K Sergueeva, N Shaw, SH Lee Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2020 | 79 | 2020 |
| Brand identity fit in co-branding: The moderating role of CB identification and consumer coping N Xiao, S Hwan (Mark) Lee European Journal of Marketing 48 (7/8), 1239-1254, 2014 | 77 | 2014 |
| Learning the ShamWow: Creating infomercials to teach the AIDA model SH Lee, KD Hoffman Marketing Education Review 25 (1), 9-14, 2015 | 76 | 2015 |
| Defining digital fashion: Reshaping the field via a systematic review E Baek, S Haines, OH Fares, Z Huang, Y Hong, SHM Lee Computers in Human Behavior 137, 107407, 2022 | 62 | 2022 |
| Embodied cognition and social consumption: Self-regulating temperature through social products and behaviors SHM Lee, JD Rotman, AW Perkins Journal of Consumer Psychology 24 (2), 234-240, 2014 | 58 | 2014 |
| A holistic analysis towards understanding consumer perceptions of virtual reality devices in the post-adoption phase M Dehghani, F Acikgoz, A Mashatan, SH Lee Behaviour & Information Technology 41 (7), 1453-1471, 2022 | 53 | 2022 |
| Virtual tourism for older adults living in residential care: A mixed-methods study AJ Fiocco, G Millett, D D’Amico, L Krieger, Y Sivashankar, SH Lee, ... Plos one 16 (5), e0250761, 2021 | 53 | 2021 |
| Touching holograms with windows mixed reality: Renovating the consumer retailing services M Dehghani, SHM Lee, A Mashatan Technology in Society 63, 101394, 2020 | 47 | 2020 |
| Is VR always better for destination marketing? Comparing different media and styles T Griffin, D Guttentag, SH Lee, J Giberson, F Dimanche Journal of Vacation Marketing 29 (1), 119-140, 2023 | 46 | 2023 |
