| Integrating the dialectic perspectives of resource-based view and industrial organization theory for competitive advantage–a review and research agenda B Nayak, SS Bhattacharyya, B Krishnamoorthy Journal of Business & Industrial Marketing 38 (3), 656-679, 2022 | 88 | 2022 |
| Exploring the black box of competitive advantage–An integrated bibliometric and chronological literature review approach B Nayak, SS Bhattacharyya, B Krishnamoorthy Journal of Business Research 139, 964-982, 2022 | 83 | 2022 |
| Integrating wearable technology products and big data analytics in business strategy: A study of health insurance firms B Nayak, SS Bhattacharyya, B Krishnamoorthy Journal of Systems and Information Technology 21 (2), 255-275, 2019 | 58 | 2019 |
| Application of digital technologies in health insurance for social good of bottom of pyramid customers in India B Nayak, SS Bhattacharyya, B Krishnamoorthy International Journal of Sociology and Social Policy 39 (9/10), 752-772, 2019 | 55 | 2019 |
| Examining the factors influencing adoption of over the top (OTT) services among Indian consumers SS Bhattacharyya, S Goswami, R Mehta, B Nayak Journal of Science and Technology Policy Management 13 (3), 652-682, 2022 | 50 | 2022 |
| Explicating the role of emerging technologies and firm capabilities towards attainment of competitive advantage in health insurance service firms B Nayak, SS Bhattacharyya, B Krishnamoorthy Technological Forecasting and Social Change 170, 120892, 2021 | 48 | 2021 |
| Adoption of online education channel during the COVID-19 pandemic and associated economic lockdown: an empirical study from push–pull-mooring framework B Nayak, SS Bhattacharyya, S Goswami, S Thakre Journal of Computers in Education 9 (1), 1-23, 2022 | 35 | 2022 |
| Democratizing health insurance services; accelerating social inclusion through technology policy of health insurance firms B Nayak, SS Bhattacharyya, B Krishnamoorthy Business Strategy & Development 2 (3), 242-252, 2019 | 33 | 2019 |
| Strategic advantage through social inclusivity: an empirical study on resource based view in health insurance firms in India B Nayak, SS Bhattacharyya, B Krishnamoorthy Journal of Cleaner Production 298, 126805, 2021 | 28 | 2021 |
| Integrating digital wisdom and human capital B Nayak, SS Bhattacharyya The Journal for Quality and Participation 41 (4), 20-23, 2019 | 24 | 2019 |
| Exploring the factors influencing adoption of health-care wearables among generation Z consumers in India B Nayak, SS Bhattacharyya, S Kumar, RK Jumnani Journal of Information, Communication and Ethics in Society 20 (1), 150-174, 2022 | 22 | 2022 |
| The changing narrative in the health insurance industry: Wearables technology in health insurance products and services for the COVID-19 world B Nayak, SS Bhattacharyya Journal of Health Management 22 (4), 550-558, 2020 | 19 | 2020 |
| Adoption of online pharmacy applications during COVID-19 pandemic; empirical investigation in the Indian context from push-pull and mooring framework B Nayak, SSS Bhattacharyya, O Kulkarni, SN Mehdi Journal of Engineering, Design and Technology 21 (4), 1173-1196, 2023 | 14 | 2023 |
| Customer preferences for health insurance product attributes B Nayak, SS Bhattacharyya, B Krishnamoorthy, P Pathak Journal of Services Research 18 (1), 59-77, 2018 | 9 | 2018 |
| Customer Value Creation—A Case Study of Indian Health Insurance Industry from Value Net Perspective B Nayak, SS Bhattacharyya, B Krishnamoorthy Journal of Health Management 24 (4), 539-555, 2022 | 4 | 2022 |
| Unlock the Potential B Nayak, SS Bhattacharyya Indian Management, 42-44, 2020 | | 2020 |
| Accreditation Guidelines for Hospitals in a Preferred Provider Network (LAP Lambert Academic Publishing) B Nayak | | 2011 |
| Making Healthcare Worth It B Nayak HOSMAC Pulse 1 (3), 17-19, 2010 | | 2010 |
Som Sekhar BhattacharyyaProfessor, Indian Institute of Management, NagpurDirección de correo verificada de iimnagpur.ac.in