| Fairness and channel coordination TH Cui, JS Raju, ZJ Zhang Management science 53 (8), 1303-1314, 2007 | 979 | 2007 |
| Reference dependence in multilocation newsvendor models: A structural analysis TH Ho, N Lim, TH Cui Management Science 56 (11), 1891-1910, 2010 | 303 | 2010 |
| Informational challenges in omnichannel marketing: Remedies and future research TH Cui, A Ghose, H Halaburda, R Iyengar, K Pauwels, S Sriram, C Tucker, ... Journal of marketing 85 (1), 103-120, 2021 | 263 | 2021 |
| Contract preferences and performance for the loss-averse supplier: Buyback vs. revenue sharing Y Zhang, K Donohue, TH Cui Management Science 62 (6), 1734-1754, 2016 | 172 | 2016 |
| The benefit of uniform price for branded variants Y Chen, TH Cui Marketing Science 32 (1), 36-50, 2013 | 112 | 2013 |
| Behavioral models of managerial decision-making A Goldfarb, TH Ho, W Amaldoss, AL Brown, Y Chen, TH Cui, A Galasso, ... Marketing Letters 23, 405-421, 2012 | 99 | 2012 |
| The length of product line in distribution channels Y Liu, TH Cui Marketing Science 29 (3), 474-482, 2010 | 96 | 2010 |
| Fairness ideals in distribution channels TH Cui, P Mallucci Journal of Marketing Research 53 (6), 969-987, 2016 | 87 | 2016 |
| A price discrimination model of trade promotions TH Cui, JS Raju, ZJ Zhang Marketing Science 27 (5), 779-795, 2008 | 81 | 2008 |
| Responses to rival exit: Product variety, market expansion, and preexisting market structure CR Ren, Y Hu, TH Cui Strategic Management Journal 40 (2), 253-276, 2019 | 66 | 2019 |
| Cognitive hierarchy in capacity allocation games TH Cui, Y Zhang Management Science 64 (3), 1250-1270, 2018 | 56 | 2018 |
| When acquisition spoils retention: Direct selling vs. Delegation under CRM Y Dong, Y Yao, TH Cui Management Science 57 (7), 1288-1299, 2011 | 44 | 2011 |
| Partial refunds as a strategic price commitment device in advance selling in a service industry Z Zhang, W Lim, H Cui, Z Wang European Journal of Operational Research 291 (3), 1062-1074, 2021 | 19 | 2021 |
| Service failure recovery and prevention: managing stockouts in distribution channels Y Dong, K Xu, TH Cui, Y Yao Marketing Science 34 (5), 689-701, 2015 | 17 | 2015 |
| Is simplicity the ultimate sophistication? The superiority of linear pricing TH Cui, G Kong, B Pourghannad Production and Operations Management 29 (7), 1767-1788, 2020 | 16 | 2020 |
| Incorporating behavioral factors into operations theory TH Cui, Y Wu The handbook of behavioral operations, 89-119, 2018 | 15 | 2018 |
| Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research RJ Meyer, J Vosgerau, V Singh, JE Urbany, G Zauberman, MI Norton, ... Marketing Letters 21, 301-315, 2010 | 13 | 2010 |
| Promotions as competitive reactions to recalls and their consequences C Zhou, S Sridhar, R Becerril-Arreola, TH Cui, Y Dong Journal of the Academy of Marketing Science 47, 702-722, 2019 | 12 | 2019 |
| Social motives in bilateral bargaining games: How power changes perceptions of fairness P Mallucci, DY Wu, TH Cui Journal of Economic Behavior & Organization 166, 138-152, 2019 | 11 | 2019 |
| Pricing cause-related marketing products P Mallucci, G John, HT Cui Available at SSRN 3459009, 2019 | 10 | 2019 |
Jagmohan RajuDirección de correo verificada de wharton.upenn.edu
