| Leveraging artificial intelligence in marketing for social good—An ethical perspective E Hermann Journal of Business Ethics 179 (1), 43-61, 2022 | 309 | 2022 |
| Artificial intelligence and mass personalization of communication content—An ethical and literacy perspective E Hermann New media & society 24 (5), 1258-1277, 2022 | 171 | 2022 |
| Consumer responses to homosexual imagery in advertising: A meta-analysis M Eisend, E Hermann Journal of Advertising 48 (4), 380-400, 2019 | 112 | 2019 |
| Anthropomorphized artificial intelligence, attachment, and consumer behavior E Hermann Marketing Letters 33 (1), 157-162, 2022 | 71 | 2022 |
| Television, continuity, and change: A meta-analysis of five decades of cultivation research E Hermann, M Morgan, J Shanahan Journal of Communication 71 (4), 515-544, 2021 | 44 | 2021 |
| Facebook and the cultivation of ethnic diversity perceptions and attitudes E Hermann, M Eisend, T Bayón Internet Research 30 (4), 1123-1141, 2020 | 44 | 2020 |
| Artificial intelligence and consumer behavior: From predictive to generative AI E Hermann, S Puntoni Journal of Business Research 180, 114720, 2024 | 38 | 2024 |
| Artificial intelligence in marketing: friend or foe of sustainable consumption? E Hermann AI & SOCIETY 38 (5), 1975-1976, 2023 | 37 | 2023 |
| Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently? M Eisend, E Hermann International Journal of Research in Marketing 37 (4), 678-696, 2020 | 34 | 2020 |
| Deploying artificial intelligence in services to AID vulnerable consumers E Hermann, GY Williams, S Puntoni Journal of the Academy of Marketing Science 52 (5), 1431–1451, 2024 | 22 | 2024 |
| Caffeine’s effects on consumer spending D Biswas, P Hartmann, M Eisend, C Szocs, B Jochims, V Apaolaza, ... Journal of Marketing 87 (2), 149-167, 2023 | 22 | 2023 |
| Cultivation and social media: A meta-analysis E Hermann, M Morgan, J Shanahan New Media & Society 25 (9), 2492-2511, 2023 | 20 | 2023 |
| Ethical artificial intelligence in chemical research and development: a dual advantage for sustainability E Hermann, G Hermann, JC Tremblay Science and Engineering Ethics 27, 1-16, 2021 | 15 | 2021 |
| Artificial intelligence in research and development for sustainability: the centrality of explicability and research data management E Hermann, G Hermann AI and Ethics 2 (1), 29-33, 2022 | 13 | 2022 |
| Psychological targeting: nudge or boost to foster mindful and sustainable consumption? E Hermann AI & SOCIETY 38 (2), 961-962, 2023 | 12 | 2023 |
| Social change, cultural resistance: A meta-analysis of the influence of television viewing on gender role attitudes E Hermann, M Morgan, J Shanahan Communication Monographs 89 (3), 396-418, 2022 | 7 | 2022 |
| The Cultivation Effect of Social Network Site Use on Consumers' Brand Attitudes, Ethnic Diversity Perceptions and Attitudes E Hermann Europa-Universität Viadrina Frankfurt, 2016 | 6 | 2016 |
| Television, Authoritarianism, and Support for Trump: A Replication E Hermann, M Morgan, J Shanahan, HY Yan Public Opinion Quarterly 87 (2), 389-401, 2023 | 2 | 2023 |
| Illusion, dilution, or loss: psychological ownership and GenAI E Hermann Trends in Cognitive Sciences, 2025 | | 2025 |
| Reducing prejudice with counter-stereotypical AI E Hermann, J De Freitas, S Puntoni Consumer Psychology Review 8 (1), 75-86, 2025 | | 2025 |