| Mobile payments adoption by US consumers: an extended TAM AA Bailey, I Pentina, AS Mishra, MS Ben Mimoun International Journal of Retail & Distribution Management 45 (6), 626-640, 2017 | 440 | 2017 |
| Consumer awareness and use of product review websites AA Bailey Journal of Interactive Advertising 6 (1), 68-81, 2005 | 305 | 2005 |
| The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship AA Bailey, F Albassami, S Al-Meshal International journal of bank marketing 34 (6), 821-840, 2016 | 278 | 2016 |
| Exploring brand personality–celebrity endorser personality congruence in celebrity endorsements in the Indian context AS Mishra, S Roy, AA Bailey Psychology & Marketing 32 (12), 1158-1174, 2015 | 198 | 2015 |
| Thiscompanysucks. com: the use of the Internet in negative consumer‐to‐consumer articulations AA Bailey Journal of Marketing Communications 10 (3), 169-182, 2004 | 191 | 2004 |
| Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions I Pentina, AA Bailey, L Zhang Journal of Marketing Communications 24 (2), 125-145, 2018 | 178 | 2018 |
| GREEN consumption values and Indian consumers’ response to marketing communications AA Bailey, A Mishra, MF Tiamiyu Journal of Consumer marketing 33 (7), 562-573, 2016 | 171 | 2016 |
| Public information and consumer skepticism effects on celebrity endorsements: Studies among young consumers AA Bailey Journal of Marketing Communications 13 (2), 85-107, 2007 | 159 | 2007 |
| A year in the life of the African-American male in advertising: A content analysis AA Bailey Journal of Advertising 35 (1), 83-104, 2006 | 149 | 2006 |
| Social media use by young Latin American consumers: An exploration AA Bailey, CM Bonifield, A Arias Journal of Retailing and Consumer Services 43, 10-19, 2018 | 123 | 2018 |
| Celebrity endorsements: an examination of gender and consumers’ attitudes N Klaus, AA Bailey American journal of business 23 (2), 53-62, 2008 | 123 | 2008 |
| Retail employee theft: a theory of planned behavior perspective AA Bailey International Journal of Retail & Distribution Management 34 (11), 802-816, 2006 | 106 | 2006 |
| Application of GREEN scale to understanding US consumer response to green marketing communications AA Bailey, AS Mishra, MF Tiamiyu Psychology & Marketing 35 (11), 863-875, 2018 | 98 | 2018 |
| Green advertising receptivity: An initial scale development process AA Bailey, A Mishra, MF Tiamiyu Journal of Marketing Communications 22 (3), 327-345, 2016 | 98 | 2016 |
| Exploring factors influencing US millennial consumers’ use of tap-and-go payment technology AA Bailey, I Pentina, AS Mishra, MS Ben Mimoun The International Review of Retail, Distribution and Consumer Research 30 (2 …, 2020 | 96 | 2020 |
| Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors AA Bailey, CM Bonifield, JD Elhai Journal of retailing and consumer services 59, 102348, 2021 | 78 | 2021 |
| Non-fulfillment of promotional deals: the impact of gender and company reputation on consumers’ perceptions and attitudes AA Bailey Journal of Retailing and Consumer services 12 (4), 285-295, 2005 | 73 | 2005 |
| Mobile payment adoption in Latin America AA Bailey, CM Bonifield, A Arias, J Villegas Journal of Services Marketing 36 (8), 1058-1075, 2022 | 66 | 2022 |
| Consumer–machine relationships in the age of artificial intelligence: Systematic literature review and research directions I Pentina, T Xie, T Hancock, A Bailey Psychology & Marketing 40 (8), 1593-1614, 2023 | 51 | 2023 |
| Broken (promotional) promises: The impact of firm reputation and blame AA Bailey, CM Bonifield Journal of Marketing Communications 16 (5), 287-306, 2010 | 42 | 2010 |