| Social Media Marketing and Brand Equity: A Literature Review. SZ Zahoor, IH Qureshi IUP Journal of Marketing Management 16 (1), 2017 | 140 | 2017 |
| Social media and purchasing behavior: A study of the mediating effect of customer relationships AM Shah, SZ Zahoor, IH Qureshi Journal of Global Marketing 32 (2), 93-115, 2019 | 58 | 2019 |
| Does green brand positioning translate into green purchase intention?: A mediation–moderation model D Mehraj, IH Qureshi Business Strategy and the Environment 31 (7), 3166-3181, 2022 | 53 | 2022 |
| A systematic literature review on personal financial well-being: The link to key Sustainable Development Goals 2030 I Bashir, IH Qureshi FIIB Business Review 12 (1), 31-48, 2023 | 44 | 2023 |
| Green marketing practices and green consumer behavior: Demographic differences among young consumers D Mehraj, IH Qureshi, G Singh, NA Nazir, S Basheer, VU Nissa Business Strategy & Development 6 (4), 571-585, 2023 | 38 | 2023 |
| Identifying the factors of internal green marketing: a scale development and psychometric evaluation approach IH Qureshi, D Mehraj International Journal of Manpower 43 (3), 786-804, 2022 | 36 | 2022 |
| Determinants of green marketing mix in developing economies: Conceptualisation and scale validation approach D Mehraj, IH Qureshi Business Strategy & Development 3 (4), 522-530, 2020 | 36 | 2020 |
| Evaluating the emerging opportunities and challenges from green marketing practices among Indian manufacturing industries IHQ Danish Mehraj Business Strategy and Development, 2021 | 18* | 2021 |
| IMPACT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY RAK Syed Zeeshan Zahoor, Mir Ijtiba Younis, Ishtiaq Hussain Qureshi International Journal of Current Research 8 (4), 30046-30055, 2016 | 18* | 2016 |
| Factors affecting entrepreneurial intention for sustainable tourism among the students of higher education institutions D Mehraj, MI Ul Islam, IH Qureshi, S Basheer, MM Baba, V Nissa, ... Cogent Business & Management 10 (3), 2256484, 2023 | 14 | 2023 |
| Examining theories, mediators and moderators in financial well-being literature: a systematic review and future research agenda I Bashir, IH Qureshi Qualitative Research in Organizations and Management: An International …, 2023 | 13 | 2023 |
| Influence of age and experience on leadership styles A Mushtaq, IH Qureshi, A Javaid Asian Journal of Managerial Science 8 (1), 48-52, 2019 | 13 | 2019 |
| The science and art of customer relationship management: A blend of business processes and technology solutions MA Sahaf, HI Qureshi, RA Khan African Journal of Business Management 5 (13), 5057, 2011 | 13 | 2011 |
| A historical analysis of the theories of money F Durani, I Qureshi International Journal of Business and Economic Development (IJBED) 4 (1), 2016 | 9 | 2016 |
| How does employee financial well-being influence employee productivity: a moderated mediating examination I Bashir, IH Qureshi, Z Ilyas International Journal of Social Economics 51 (10), 1226-1246, 2024 | 8 | 2024 |
| Marketing assets: A framework for differential advantage IH Qureshi Asian Journal of Management 8 (2), 220-228, 2017 | 6 | 2017 |
| A systematic literature review on personal financial well-being: The link to key Sustainable Development Goals 2030. FIIB Business Review, 12 (1), 31-48 I Bashir, IH Qureshi | 5 | 2023 |
| Social media marketing: A tool for building customer equity SZ Zahoor, IH Qureshi, AM Shah TRANS Asian Journal of Marketing & Management Research (TAJMMR) 6 (8), 37-49, 2017 | 5 | 2017 |
| Product placement in movies: Relationship between beliefs towards product placement and usage behavior IH Qureshi, M Gul Indian Journal of Marketing 45 (7), 35-47, 2015 | 4 | 2015 |
| A Comprehensive Review of the Altman Z-Score Model Across Industries F Rashid, RA Khan, IH Qureshi Available at SSRN 5044057, 2023 | 2 | 2023 |
Professor A M ShahProfessor of Management (Former Dean/ Director/Dean Academic Affairs) University of KashmirDirección de correo verificada de uok.edu.in
