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Belinda Barton
Belinda Barton
Assistant Professor of Marketing
Dirección de correo verificada de bond.edu.au
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Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions
B Barton, N Zlatevska, H Oppewal
Journal of Retailing 98 (4), 741-758, 2022
722022
Navigating Through Nutrition Labeling Effects: A Second-Order Meta-Analysis
N Zlatevska, B Barton, C Dubelaar, J Hohberger
Journal of Public Policy & Marketing 43 (1), 76-94, 2024
102024
Effects of anxiety on preferences for generic medicines in Australia
BL Barton, PF Burke, DS Waller
Health Promotion International 36 (1), 187-195, 2021
32021
How consumption leads to happiness: A meta-analysis of the experiential advantage
B Barton, T van Laer, N Zlatevska
Available at SSRN 3347446, 2021
22021
To Do or To Have, More Or Less: New Insights from Quantitative Reviews of the Experiential Advantage and the Use of Scarcity Tactics in Marketing
BL Barton
12020
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Artículos 1–5