Seguir
wanhsiu sunny tsai
wanhsiu sunny tsai
Professor of Strategic Communication, University of Miami
Dirección de correo verificada de miami.edu - Página principal
Título
Citado por
Citado por
Año
Motivations and antecedents of consumer engagement with brand pages on social networking sites
WHS Tsai, LR Men
Journal of Interactive Advertising 13 (2), 76-87, 2013
9462013
How companies cultivate relationships with publics on social network sites: Evidence from China and the United States
LR Men, WHS Tsai
Public Relations Review 38 (5), 723-730, 2012
4062012
Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA
WHS Tsai, LR Men
Journal of Marketing Communications 23 (1), 2-21, 2017
3782017
Beyond liking or following: Understanding public engagement on social networking sites in China
LR Men, WHS Tsai
Public Relations Review 39 (1), 13-22, 2013
3482013
How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue
WHS Tsai, Y Liu, CH Chuan
Journal of Research in Interactive Marketing 15 (3), 460-482, 2021
2672021
Perceptual, attitudinal, and behavioral outcomes of organization–public engagement on corporate social networking sites
LR Men, WHS Tsai
Journal of public relations research 26 (5), 417-435, 2014
2672014
Infusing social media with humanity: Corporate character, public engagement, and relational outcomes
LR Men, WHS Tsai
Public Relations Review 41 (3), 395-403, 2015
2302015
Social presence and digital dialogic communication: Engagement lessons from top social CEOs
LR Men, WHS Tsai, ZF Chen, YG Ji
Journal of Public Relations Research 30 (3), 83-99, 2018
2072018
Social CEOs: The effects of CEOs’ communication styles and parasocial interaction on social networking sites
WHS Tsai, LR Men
New media & society 19 (11), 1848-1867, 2017
1952017
Framing artificial intelligence in American newspapers
CH Chuan, WHS Tsai, SY Cho
Proceedings of the 2019 AAAI/ACM Conference on AI, Ethics, and Society, 339-344, 2019
1932019
Public engagement with CEOs on social media: Motivations and relational outcomes
LR Men, WHS Tsai
Public Relations Review 42 (5), 932-942, 2016
1912016
Young Chinese consumers’ snob and bandwagon luxury consumption preferences
WS Tsai, Q Yang, Y Liu
Journal of International Consumer Marketing 25 (5), 290-304, 2013
1402013
Toward an integrated model of public engagement on corporate social networking sites: Antecedents, the process, and relational outcomes
LR Men, WHS Tsai
International Journal of Strategic Communication 7 (4), 257-273, 2013
1352013
How minority consumers use targeted advertising as pathways to self-empowerment
WHS Tsai
Journal of Advertising 40 (3), 85-98, 2011
1262011
Social media usage and acculturation: A test with Hispanics in the US
C Li, WHS Tsai
Computers in Human Behavior 45, 204-212, 2015
1162015
Cultural values reflected in corporate pages on popular social network sites in China and the United States
WH Tsai, LR Men
Journal of Research in Interactive Marketing 6 (1), 42-58, 2012
1082012
Social messengers as the new frontier of organization-public engagement: A WeChat study
WHS Tsai, RL Men
Public relations review 44 (3), 419-429, 2018
942018
Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising
WHS Tsai
Visual Culture and Gender, 2014
92*2014
Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines
WHS Tsai, D Lun, N Carcioppolo, CH Chuan
Psychology & marketing 38 (12), 2377-2392, 2021
882021
Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness
S Tian, W Tao, C Hong, WHS Tsai
International journal of advertising 41 (6), 1017-1037, 2022
872022
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20