| Käuferverhalten BST Foscht, H Schramm-Kle Springer Gabler, 2015 | 1091* | 2015 |
| Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice? D Morschett, H Schramm-Klein, B Swoboda Journal of international management 16 (1), 60-77, 2010 | 583 | 2010 |
| Handelsmanagement HP Liebmann, J Zentes, B Swoboda (No Title), 2008 | 511 | 2008 |
| Grundbegriffe des marketing: marktorientiertes globales management-wissen J Zentes, B Swoboda Schäffer-Poeschel, 2001 | 435 | 2001 |
| Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives D Morschett, B Swoboda, T Foscht The International Review of Retail, Distribution and Consumer Research 15 (4 …, 2005 | 345 | 2005 |
| The effects of perceived brand globalness and perceived brand localness in China: Empirical evidence on Western, Asian, and domestic retailers B Swoboda, K Pennemann, M Taube Journal of International Marketing 20 (4), 72-95, 2012 | 300 | 2012 |
| Internationales marketing J Zentes, B Swoboda, H Schramm-Klein Vahlen, 2013 | 255 | 2013 |
| SMEs' internationalisation patterns: Descriptives, dynamics and determinants E Olejnik, B Swoboda International Marketing Review 29 (5), 466-495, 2012 | 243 | 2012 |
| Kooperationen, Allianzen und Netzwerke: Grundlagen-Ansätze-Perspektiven J Zentes, B Swoboda, D Morschett Springer-Verlag, 2013 | 231 | 2013 |
| Internationales Wertschöpfungsmanagement J Zentes, B Swoboda, D Morschett Vahlen, 2004 | 226 | 2004 |
| Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers D Morschett, B Swoboda, H Schramm-Klein Journal of Retailing and Consumer Services 13 (4), 275-287, 2006 | 219 | 2006 |
| The impact of culture on brand perceptions: a six‐nation study T Foscht, C Maloles III, B Swoboda, D Morschett, I Sinha Journal of Product & Brand Management 17 (3), 131-142, 2008 | 203 | 2008 |
| Handelsmanagement J Zentes, B Swoboda, T Foscht Vahlen, 2012 | 194 | 2012 |
| Linking processes and dynamic capabilities of international SMEs: the mediating effect of international entrepreneurial orientation B Swoboda, E Olejnik Journal of Small Business Management 54 (1), 139-161, 2016 | 168 | 2016 |
| Kooperation: Erklärungsperspektiven grundlegender Theorien, Ansätze und Konzepte im Überblick B Swoboda Kooperationen, Allianzen und Netzwerke: Grundlagen—Ansätze—Perspektiven, 35-64, 2003 | 153 | 2003 |
| The importance of retail brand equity and store accessibility for store loyalty in local competition B Swoboda, B Berg, H Schramm-Klein, T Foscht Journal of Retailing and Consumer Services 20 (3), 251-262, 2013 | 139 | 2013 |
| An intersector analysis of the relevance of service in building a strong retail brand B Swoboda, F Haelsig, D Morschett, H Schramm‐Klein Managing Service Quality: An International Journal 17 (4), 428-448, 2007 | 138 | 2007 |
| Mixed Methods: Systematisierung von Untersuchungsdesigns T Foscht, T Angerer, B Swoboda Qualitative Marktforschung: Konzepte—Methoden—Analysen, 247-259, 2007 | 125 | 2007 |
| Predictors and effects of retail brand equity–A cross-sectoral analysis B Swoboda, J Weindel, F Hälsig Journal of Retailing and Consumer Services 31, 265-276, 2016 | 123 | 2016 |
| International SME alliances: the impact of alliance building and configurational fit on success B Swoboda, M Meierer, T Foscht, D Morschett Long Range Planning 44 (4), 271-288, 2011 | 112 | 2011 |