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Farnoosh Khodakarami
Farnoosh Khodakarami
Assistant Professor of Marketing, San Diego State University
Dirección de correo verificada de sdsu.edu
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Exploring the role of customer relationship management (CRM) systems in customer knowledge creation
F Khodakarami, YE Chan
Information & management 51 (1), 27-42, 2014
6402014
Developing donor relationships: The role of the breadth of giving
F Khodakarami, JA Petersen, R Venkatesan
Journal of Marketing 79 (4), 77-93, 2015
1262015
Services Marketing
Y Lin, J Agarwal, AT Lechner, DA Farrag, M Hassan, A Ruvio, ...
2018 AMA Summer Academic Conference, 2018
100*2018
Customer-based execution strategy in a global digital economy
JA Petersen, BJW Paulich, F Khodakarami, S Spyropoulou, V Kumar
International Journal of Research in Marketing 39 (2), 566-582, 2022
342022
Evaluating the success of customer relationship management (CRM) systems
F Khodakarami, Y Chan
Proceedings of the European Conference on Information Management …, 2011
262011
An investigation of factors affecting marketing information systems’ use
F Khodakarami, YE Chan
Journal of Marketing Development and Competitiveness 7 (2), 115-121, 2013
202013
Is Your Brand Protected? Assessing Brand Safety Risks In Digital Campaigns
RW Johnson, C Voorhees, F Khodakarami
Journal of Advertising Research 63 (3), 205-220, 2023
62023
Customer behavior across competitive loyalty programs
F Khodakarami, J Andrew Petersen, R Venkatesan
Journal of the Academy of Marketing Science 52 (3), 892-913, 2024
52024
Designing and effectively managing customer-centric loyalty programs
JA Petersen, R Venkatesan, F Khodakarami
Handbook on customer centricity, 180-206, 2019
42019
Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits
AC LaBrecque, CM Voorhees, F Khodakarami, PW Fombelle
Journal of the Academy of Marketing Science 52 (6), 1692-1712, 2024
22024
How Rewarding Is Your Reward Program? Experiential vs. Material Rewards
A Ruvio, F Khodakarami, CM Voorhees
2018 AMA Summer Academic Conference, 2018
12018
Essays on Relationship Marketing
F Khodakarami
2016
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Artículos 1–12