| Strategic human resource management, innovation capability and performance: An empirical study in Indonesia software industry R Aryanto, A Fontana, AZ Afiff Procedia-Social and Behavioral Sciences 211, 874-879, 2015 | 211 | 2015 |
| Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction I Fajriyati, AZ Afiff, G Gayatri, SRH Hati Heliyon 6 (6), 2020 | 85 | 2020 |
| Integrating the theory of planned behavior with norm activation in a pro-environmental context B Setiawan, AZ Afiff, I Heruwasto Social Marketing Quarterly 26 (3), 244-258, 2020 | 82 | 2020 |
| Anthropomorphism in advertising: the effect of anthropomorphic product demonstration on consumer purchase intention. D Laksmidewi, H Susianto, AZ Afiff Asian Academy of Management Journal 22 (1), 2017 | 78 | 2017 |
| Organizational culture, absorptive capacity, innovation performance and competitive advantage: An integrated assessment in Indonesian banking industry A Adriansyah, AZ Afiff The South East Asian Journal of Management 9 (1), 70, 2015 | 47 | 2015 |
| The role of norms in predicting waste sorting behavior B Setiawan, AZ Afiff, I Heruwasto Journal of Social Marketing 11 (3), 224-239, 2021 | 41 | 2021 |
| Personal norm and pro-environmental consumer behavior: an application of norm activation theory B Setiawan ASEAN Marketing Journal 13 (1), 40-49, 2021 | 35 | 2021 |
| Entrepreneurial marketing and marketing strategies of SMEs on marketing performance: an empirical analysis of fit RD Astuti, AZ Afiff, ET Balqiah Pertanika Journal. Social. Science. & Humanities 26, 39-54, 2018 | 34 | 2018 |
| Managing university landscape and infrastructure towards green and sustainable campus M Anis, AZ Afiff, G Kiswanto, N Suwartha, RF Sari E3S Web of Conferences 48, 02001, 2018 | 33 | 2018 |
| A local destination story for the restoration of the destination image affected by Covid-19 crisis: evidence from Indonesia F Abdillah, AZ Afiff, SRH Hati, A Furinto Heliyon 8 (6), 2022 | 24 | 2022 |
| Attributes influencing overall tourist satisfaction and its consequences for Muslim-Majority destination I Fajriyati, AZ Afiff, G Gayatri, SRH Hati SAGE Open 12 (1), 21582440211068462, 2022 | 23 | 2022 |
| The addition of spiritual dimension on customer value to investigate the relationship of customer value, customer satisfaction and behavior intention on Islamic banks saving … A Afiff, R Astuti ASEAN Marketing Journal 1 (1), 13-09, 2009 | 20 | 2009 |
| Revisiting the Miles and snow typology S Zubaedah, A Fontana, A Afiff The South East Asian Journal of Management 7 (1), 2013 | 16 | 2013 |
| Analisis Pengaruh Kegiatan Pemasaran terhadap Ekuitas Merek pada Consumer-convenience Goods R Setiawan, AZ Afiff Jurnal Manajemen Usahawan Indonesia, 2007 | 11 | 2007 |
| Linking agile leadership and business sustainability through the mediation of political and social capabilities AA Siregar, AZ Afiff, RE Halim Journal of Open Innovation: Technology, Market, and Complexity 9 (4), 100153, 2023 | 10 | 2023 |
| The role of the country’s image and halal branding constructs in influencing repurchase intentions A Kusnandar, AZ Afiff European Journal of Molecular and Clinical Medicine 7 (1), 3995-4009, 2020 | 9 | 2020 |
| The effect of hero archetype in advertising on perceived product efficacy D Laksmidewi, H Susianto, AZ Afiff Indian Journal of Marketing 47 (5), 21-36, 2017 | 9 | 2017 |
| Expanding brand personality congruence to brand personality fit: The importance of customer value proposition as a moderating fit on brand performance A Wirdamulia, A Afiff ASEAN Marketing Journal 5 (2), 14-3, 2013 | 8 | 2013 |
| Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction. Heliyon, 6 (6), e04324 I Fajriyati, AZ Afiff, G Gayatri, SRH Hati | 7 | 2020 |
| National stereotype effects on high versus low-contact service expectations: branding Indonesia M Chattalas, IT Priyanti, AZ Afiff Place Branding and Public Diplomacy 15, 238-243, 2019 | 7 | 2019 |