| Internationalization through sociopolitical relationships: MNEs in India U Elg, PN Ghauri, J Schaumann Long Range Planning 48 (5), 334-345, 2015 | 57 | 2015 |
| Millenial Leaders' Display of Generational Cohort Stereotypes: A Qualitative Research Approach L Grotkamp, JM Schaumann, P Riehm Journal of Leadership in Organizations 2 (2), 2020 | 20 | 2020 |
| Managing political actors through network partners: Market-driving multinationals in emerging markets U Elg, J Schaumann, P Ghauri Business, Society and Politics 28, 133-153, 2012 | 8 | 2012 |
| Brand addiction and compulsive buying in female consumers' relationships with food brands S Hegner, JM Schaumann, B Francioni, I Curina British Food Journal 126 (3), 1183-1201, 2024 | 5 | 2024 |
| Market shaping MNCs in emerging markets-stakeholder engagement and the role of embeddedness JM Schaumann, V Tarnovskaya Industrial Marketing Management 114, 64-79, 2023 | 3 | 2023 |
| Stakeholder-based Brand Equity (SBBE): A qualitative study of its development through firm-stakeholder interactions in emerging markets JM Schaumann | 1 | 2021 |
| The St. Pauli Code: Stakeholder engagement and roles in maintaining cultural uniqueness in city branding J Schaumann, S Meißner 7th Annual Conference of the International Place Branding Association, IPBA …, 2023 | | 2023 |
| Conceptualizing and Measuring Financial Consumer Resilience JM Schaumann, S Hegner, A Varmaz, K Riebe Advances in Consumer Research 51, 44-49, 2023 | | 2023 |
| Responses to a Simulated Privacy Invasion: Cross-Cultural Comparisons of Invasion and Reward Effects in the US and Germany M Hettche, DH Kim, MJ Clayton 2023 Marketing & Public Policy Conference Awards, 2023 | | 2023 |
| Warum hören Menschen Podcasts? Forschungsstand und Forschungsperspektiven zu den Motiven der Podcast-Nutzung C Rudeloff, JM Schaumann, L Wiethe Podcasts, 401-416, 2022 | | 2022 |
| Case study IV: Axis communications: Building the global market for network surveillance cameras U Elg, J Schaumann International Business Strategy, 463-469, 2015 | | 2015 |
| A Study Of Stakeholder-Based Brand Equity And Its Management In Brazil, Russia, India & China J Schaumann International Research Conference in Marketing of the University of …, 2013 | | 2013 |
| A study of stakeholder-based brand equity and its management JM Schaumann | | 2013 |
| Internationalization Through Social Exchange Relationships In Emerging Markets. U Elg, J Schaumann, PN Ghauri 39th Annual Conference of the European International Business Academy, 2013, 2013 | | 2013 |
| Managing political actors through network partners: the case of market driving strategy U Elg, J Schaumann, PN Ghauri 38th Annual Conference of the European International Business Academy, 2012, 2012 | | 2012 |
| The Interplay of Consumer, Brand and Situation Characteristics within Brand Perception L Marcussen, A Hein, J Schaumann | | 2010 |
Ulf ElgProfessor Ekonomihögskolan, Lunds universitetDirección de correo verificada de fek.lu.se
