| Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research F Rabby, R Chimhundu, R Hassan Academy of marketing studies journal 25 (5), 1-7, 2021 | 65 | 2021 |
| Blockchain technology transforms digital marketing by growing consumer trust F Rabby, R Chimhundu, R Hassan Transformations Through Blockchain Technology: The New Digital Revolution …, 2022 | 23 | 2022 |
| Blockchain-Enabled Trust Management for Digital Marketing in the Industry 4.0 Era F Rabby, R Chimhundu, R Hassan Advances in Blockchain Technology for Cyber Physical Systems, 303-321, 2022 | 6 | 2022 |
| Digital Transformation in Real Estate Marketing: A Review F Rabby, R Chimhundu, R Hassan Big Data: A Road Map for Successful Digital Marketing 39, 2022 | 4 | 2022 |
| The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – A review F Rabby, R Chimhundu, R Hassan Tianjin DaxueXuebao (ZiranKexueyuGongchengJishu Ban)/ Journal of Tianjin …, 2021 | 4 | 2021 |
| Drivers and Impact of Artificial Intelligence on Student Engagement R Wadhwa, F Rabby, R Bansal, S Hundekari AI Algorithms and ChatGPT for Student Engagement in Online Learning, 161-170, 2024 | 1 | 2024 |
| Endurance of Digital Marketing with Artificial Intelligence F Rabby, R Chimhundu, R Hassan ANZMAC CONFERENCE 2021, 296-299, 2021 | 1 | 2021 |
| The impact of digital media on real estate marketing: A review F Rabby, R Chimhundu, R Hassan Proceedings of Sydney International Business Research Conference 2020, 2020 | 1 | 2020 |
| Supply Chain Optimization: Machine Learning Applications in Inventory Management for E-commerce D Srinivas, Twinkle, PD Sawant, F Rabby, MS Vasu, A Roniboss IEEE 2024 7th International Conference on Contemporary Computing and …, 2025 | | 2025 |
| Real-time Multimedia Analytics for IoT Applications: Leveraging Machine Learning for Insights R Arabelli, A Sharma, S Duggal, SS Begum, F Rabby, JA Dhanraj IEEE 2024 7th International Conference on Contemporary Computing and …, 2025 | | 2025 |
| Transforming Neuropsychology and Cognitive Psychology With AI and Machine Learning RL Rohit Bansal, Tariq Maqableh, Gunjan Shuklaa, Fazla Rabby | | 2025 |
| Building Resilient Brands: Harnessing Influencers, Evangelists, and Data-Driven Strategies YS Murthy, F Rabby, R Bansal, C Chakravorty Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and …, 2025 | | 2025 |
| Role of Factors Fueling Brand Evangelism Through Influencer Marketing R Wadhwa, F Rabby, R Bansal Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and …, 2025 | | 2025 |
| Mapping the history, trajectory, and anatomy of slow and sustainable fashion: a bibliometric analysis D Aggarwal, F Rabby, M Fahlevi, M Andhyka, R Bansal Cogent Business & Management 11 (1), 1-23, 2024 | | 2024 |
| Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity F Rabby, R Bansal, A Chakir, A Jain, S Sahai | | 2024 |
| Mining Minds Sentiment Analysis of Public Perception and Awareness on Climate Change for Environmental Sustainability YS Murthy Text Mining and Sentiment Analysis in Climate Change and Environmental …, 2024 | | 2024 |
| Text mining, sentiment analysis, climate change and environmental sustainability R Bansal, F Rabby, R Sharma, D Parwani, A Gupta | | 2024 |
| Powering Industry 5.0 and Sustainable Development Through Innovation R Bansal, F Rabby, M Gandhi, N Pruthi, S Saini https://www.igi-global.com/book/powering-industry-sustainable-development …, 2024 | | 2024 |
| AI Algorithms and ChatGPT for Student Engagement in Online Learning R Bansal, A Chakir, AH Ngah, F Rabby, A Jain | | 2024 |
| The impact of digital marketing on consumer buying behaviour in the residential real estate industry: A case study of Sydney F Rabby University of Southern Queensland, 2022 | | 2022 |
Dr Ranga ChimhunduUniversity of Southern Queensland, AustraliaDirección de correo verificada de usq.edu.au