| Modeling customer lifetime value S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ... Journal of service research 9 (2), 139-155, 2006 | 1153 | 2006 |
| Monitoring the dynamics of brand equity using store-level data S Sriram, S Balachander, MU Kalwani Journal of Marketing 71 (2), 61-78, 2007 | 364 | 2007 |
| Informational challenges in omnichannel marketing: Remedies and future research TH Cui, A Ghose, H Halaburda, R Iyengar, K Pauwels, S Sriram, C Tucker, ... Journal of marketing 85 (1), 103-120, 2021 | 263 | 2021 |
| Effects of brand preference, product attributes, and marketing mix variables in technology product markets S Sriram, PK Chintagunta, R Neelamegham Marketing Science 25 (5), 440-456, 2006 | 148 | 2006 |
| Platforms: a multiplicity of research opportunities S Sriram, P Manchanda, ME Bravo, J Chu, L Ma, M Song, S Shriver, ... Marketing Letters 26, 141-152, 2015 | 121 | 2015 |
| Empirical investigation of retail expansion and cannibalization in a dynamic environment J Pancras, S Sriram, V Kumar Management Science 58 (11), 2001-2018, 2012 | 121 | 2012 |
| Paywalls: Monetizing online content A Pattabhiramaiah, S Sriram, P Manchanda Journal of marketing 83 (2), 19-36, 2019 | 116 | 2019 |
| Optimal advertising and promotion budgets in dynamic markets with brand equity as a mediating variable S Sriram, MU Kalwani Management Science 53 (1), 46-60, 2007 | 110 | 2007 |
| Is online newspaper advertising cannibalizing print advertising? S Sridhar, S Sriram Quantitative Marketing and Economics 13, 283-318, 2015 | 98 | 2015 |
| EXPRESS: The Effect of Information Disclosure on Industry Payments to Physicians T Guo, S Sriram, P Manchanda Journal of Marketing Research, 0022243720972106, 2020 | 93 | 2020 |
| “Let the sunshine in”: The impact of industry payment disclosure on physician prescription behavior T Guo, S Sriram, P Manchanda Marketing Science 39 (3), 516-539, 2020 | 77 | 2020 |
| Investigating consumer purchase behavior in related technology product categories S Sriram, PK Chintagunta, MK Agarwal Marketing Science 29 (2), 291-314, 2010 | 76 | 2010 |
| Order of entry and the moderating role of comparison brands in brand extension evaluation JL Oakley, A Duhachek, S Balachander, S Sriram Journal of Consumer Research 34 (5), 706-712, 2008 | 73 | 2008 |
| Service quality variability and termination behavior S Sriram, PK Chintagunta, P Manchanda Management Science 61 (11), 2739-2759, 2015 | 69 | 2015 |
| Assessing the effect of marketing investments in a business marketing context V Kumar, S Sriram, A Luo, PK Chintagunta Marketing Science 30 (5), 924-940, 2011 | 69 | 2011 |
| The moderating role of consumer and product characteristics on the value of customized on-line recommendations R Nikolaeva, S Sriram International Journal of Electronic Commerce 11 (2), 101-123, 2006 | 56 | 2006 |
| Rising Prices under Declining Preferences: The Case of the US Print Newspaper Industry S Sriram | 43* | 2016 |
| Effects of payment on user engagement in online courses A Goli, PK Chintagunta, S Sriram Journal of Marketing Research 59 (1), 11-34, 2022 | 40 | 2022 |
| Empirical investigation of channel reactions to brand introductions S Sriram, V Kadiyali International Journal of Research in Marketing 26 (4), 345-355, 2009 | 27* | 2009 |
| Survival determinants for online retailers R Nikolaeva, MU Kalwani, WT Robinson, S Sriram Review of Marketing Science 7 (1), 0000102202154656161075, 2009 | 11 | 2009 |
Pradeep ChintaguntaUniversity of Chicago, Booth School of BusinessDirección de correo verificada de chicagobooth.edu