| Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment G Wagner, H Schramm-Klein, S Steinmann Journal of Business Research 107, 256-270, 2020 | 317 | 2020 |
| Cross-channel integration–is it valued by customers? H Schramm-Klein, G Wagner, S Steinmann, D Morschett The International Review of Retail, Distribution and Consumer Research 21 (5 …, 2011 | 207 | 2011 |
| Retailer corporate social responsibility is relevant to consumer behavior H Schramm-Klein, J Zentes, S Steinmann, B Swoboda, D Morschett Business & Society 55 (4), 550-575, 2016 | 110 | 2016 |
| Brand communication success in online consumption communities: An experimental analysis of the effects of communication style and brand pictorial representation S Steinmann, G Mau, H Schramm‐Klein Psychology & Marketing 32 (3), 356-371, 2015 | 94 | 2015 |
| Effects of cross-channel synergies and complementarity in a multichannel e-commerce system–an investigation of the interrelation of e-commerce, m-commerce and IETV-commerce G Wagner, H Schramm-Klein, S Steinmann The international review of retail, distribution and consumer research 23 (5 …, 2013 | 83 | 2013 |
| Consumers' attitudes and intentions toward Internet-enabled TV shopping G Wagner, H Schramm-Klein, S Steinmann Journal of Retailing and Consumer Services 34, 278-286, 2017 | 73 | 2017 |
| Oh my gosh, I got to get out of this place! A qualitative study of vicarious embarrassment in service encounters T Kilian, S Steinmann, E Hammes Psychology & Marketing 35 (1), 79-95, 2018 | 49 | 2018 |
| How children make purchase decisions: behaviour of the cued processors G Mau, M Schuhen, S Steinmann, H Schramm-Klein Young Consumers 17 (2), 111-126, 2016 | 45 | 2016 |
| Experiencing Products Virtually: The Role of Vividness and Interactivity in Influencing Mental Imagery and User Reactions. S Steinmann, T Kilian, D Brylla ICIS, 2014 | 37 | 2014 |
| Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing S Steinmann, S Steinmann Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing …, 2011 | 33 | 2011 |
| Customer experiences in omnichannel retail environments: a thematic literature review A Both, S Steinmann The International Review of Retail, Distribution and Consumer Research 33 (5 …, 2023 | 17 | 2023 |
| A privacy-respecting indoor localization approach for identifying shopper paths by using end-users mobile devices M Bourimi, G Mau, S Steinmann, D Klein, S Templin, D Kesdogan, ... 2011 Eighth International Conference on Information Technology: New …, 2011 | 16 | 2011 |
| Customer Contact Sequences as a Basis for Customer Segmentation G Silberer, S Steinmann, G Mau RETAILING 2006: Strategic Challenges in the New Millennium, 232-37, 2006 | 11 | 2006 |
| The influence of technology infusion on customers’ information disclosure behaviour within the frontline service encounter T Röding, F Nimmermann, S Steinmann, H Schramm-Klein The International Review of Retail, Distribution and Consumer Research 29 (5 …, 2019 | 9 | 2019 |
| What helps children resist distracting marketing stimuli? Implementation intentions and restrictions alter food choice G Mau, H Schramm-Klein, M Schuhen, S Steinmann Appetite 140, 159-168, 2019 | 9 | 2019 |
| Classifying Customers with Multidimensional Customer Contact Sequences. S Steinmann, G Silberer Advances in consumer research 36, 2009 | 9 | 2009 |
| Understanding the New Online Customer Journey: The Multichannel E-Commerce Framework—An Abstract G Wagner, H Schramm-Klein, S Steinmann, G Mau Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 8 | 2017 |
| The impact of health warnings on children’s consumption decisions G Mau, C Steffen, H Schramm-Klein, S Steinmann Advances in Advertising Research (Vol. III) Current Insights and Future …, 2012 | 7 | 2012 |
| Does metaverse fidelity matter? Testing the impact of fidelity on consumer responses in virtual retail stores DA Frank, AO Peschel, T Otterbring, J DiPalma, S Steinmann The International Review of Retail, Distribution and Consumer Research 34 (2 …, 2024 | 6 | 2024 |
| The impact of pricing on consumer Decision-Making for and evaluations of premium private labeled brands in grocery retailing S Steinmann, KM Fonferek, H Schramm-Klein Advances in National Brand and Private Label Marketing: Fifth International …, 2018 | 6 | 2018 |
