| The role of atmospheric cues in online impulse-buying behavior A Floh, M Madlberger Electronic commerce research and applications 12 (6), 425-439, 2013 | 726 | 2013 |
| What keeps the e-banking customer loyal? A multigroup analysis of the moderating role of consumer characteristics on e-loyalty in the financial service industry. A Floh, H Treiblmaier A Multigroup Analysis of the Moderating Role of Consumer Characteristics on …, 2006 | 607 | 2006 |
| Unternehmens-und Marketingkommunikation: Handbuch für ein integriertes Kommunikationsmanagement M Bruhn, A Floh der markt 44, 174-174, 2005 | 435 | 2005 |
| Further insights into perceived value and consumer loyalty: A “green” perspective M Koller, A Floh, A Zauner Psychology & Marketing 28 (12), 1154-1176, 2011 | 434 | 2011 |
| Testing retail marketing-mix effects on patronage: A meta-analysis M Blut, C Teller, A Floh Journal of retailing 94 (2), 113-135, 2018 | 325 | 2018 |
| Effective entrepreneurial marketing on Facebook–A longitudinal study M Fink, M Koller, J Gartner, A Floh, R Harms Journal of business research 113, 149-157, 2020 | 260 | 2020 |
| Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour A Floh, M Koller, A Zauner Journal of Marketing Management 29 (5-6), 646-670, 2013 | 211 | 2013 |
| Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link A Floh, A Zauner, M Koller, T Rusch Journal of Business Research 67 (5), 974-982, 2014 | 201 | 2014 |
| The impact of competition and cooperation on the performance of a retail agglomeration and its stores C Teller, A Alexander, A Floh Industrial marketing management 52, 6-17, 2016 | 146 | 2016 |
| Adaptive resilience and the competition between retail and service agglomeration formats: an international perspective C Teller, S Wood, A Floh Journal of Marketing Management 32 (17-18), 1537-1561, 2016 | 81 | 2016 |
| Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets M Luger, KM Hofer, A Floh International Business Review 31 (2), 101903, 2022 | 51 | 2022 |
| Online fundraising for environmental nonprofit organizations I Pollach, H Treiblmaier, A Floh Proceedings of the 38th Annual Hawaii international conference on system …, 2005 | 51 | 2005 |
| Costumer value Kundenvorteile schaffen Unternehmensvorteile: Verlag Thexis, Universität St. Gallen, 2004, 797 Seiten C Belz, T Bieger, A Floh der markt 44, 55-55, 2005 | 50 | 2005 |
| Antecedents of the adoption of e-payment services in the public sector H Treiblmaier, A Pinterits, A Floh ICIS 2004, 2004 | 48 | 2004 |
| Service quality in social media communication of NPOs: The moderating effect of channel choice J Gartner, M Fink, A Floh, F Eggers Journal of Business Research 137, 579-587, 2021 | 36 | 2021 |
| Working on a dream: sustainable organisational change in SMEs using the example of the Austrian wine industry I Hatak, A Floh, A Zauner Review of managerial science 9, 285-315, 2015 | 35 | 2015 |
| The adoption of public e-payment services H Treiblmaier, A Pinterits, A Floh Journal of e-Government 3 (2), 33-51, 2006 | 29 | 2006 |
| Success factors of internet payment systems H Treiblmaier, A Pinterits, A Floh International Journal of Electronic Business 6 (4), 369-385, 2008 | 28 | 2008 |
| Persuasibility and the self–Investigating heterogeneity among consumers M Koller, A Floh, A Zauner, T Rusch Australasian marketing journal 21 (2), 94-104, 2013 | 19 | 2013 |
| Online fundraising for nonprofit organizations I Pollach, H Treiblmaier, A Floh Transactions on Advanced Research 1 (2), 56-62, 2005 | 16 | 2005 |
Monika KollerDepartment Marketing, WU ViennaDirección de correo verificada de wu.ac.at
