| Antecedents and outcomes of digital influencer endorsement: An exploratory study P Torres, M Augusto, M Matos Psychology & Marketing 36 (12), 1267-1276, 2019 | 505 | 2019 |
| Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity M Augusto, P Torres Journal of retailing and Consumer Services 42, 1-10, 2018 | 318 | 2018 |
| Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love E Wallace, P Torres, M Augusto, M Stefuryn Journal of Product & Brand Management 31 (2), 189-205, 2022 | 134 | 2022 |
| Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love P Torres, M Augusto, C Neves Psychology & Marketing 39 (1), 59-75, 2022 | 117 | 2022 |
| Determining the causal relationships that affect consumer-based brand equity: The mediating effect of brand loyalty PM Torres, MG Augusto, JV Lisboa Marketing Intelligence & Planning 33 (6), 944-956, 2015 | 98 | 2015 |
| Digitalisation, social entrepreneurship and national well-being P Torres, M Augusto Technological Forecasting and Social Change 161, 120279, 2020 | 97 | 2020 |
| Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions P Torres, M Augusto, P Godinho Journal of Business Research 79, 52-65, 2017 | 96 | 2017 |
| Levels of necessity of entrepreneurial ecosystems elements P Torres, P Godinho Small Business Economics 59 (1), 29-45, 2022 | 90 | 2022 |
| Building resilience to negative information and increasing purchase intentions in a digital environment P Torres, M Augusto Journal of Business Research 101, 528-535, 2019 | 74 | 2019 |
| The impact of experiential learning on managers’ strategic competencies and decision style P Torres, M Augusto Journal of Innovation & Knowledge 2 (1), 10-14, 2017 | 66 | 2017 |
| E-commerce strategies and corporate performance: an empirical investigation P Marcelo Torres, J Veríssimo Lisboa, M M. Yasin Competitiveness Review 24 (5), 463-481, 2014 | 56 | 2014 |
| Improving consumers’ willingness to pay using social media activities P Torres, M Augusto, E Wallace Journal of Services Marketing 32 (7), 880-896, 2018 | 55 | 2018 |
| Attention to social issues and CEO duality as enablers of resilience to exogenous shocks in the tourism industry P Torres, M Augusto Tourism Management 87, 104400, 2021 | 50 | 2021 |
| Understanding complementarities among different forms of innovation P Torres, M Augusto European Journal of Innovation Management 23 (5), 813-834, 2020 | 38 | 2020 |
| Building customers’ resilience to negative information in the airline industry M Augusto, P Godinho, P Torres Journal of Retailing and Consumer Services 50, 235-248, 2019 | 37 | 2019 |
| Cultural configurations and entrepreneurial realisation P Torres, M Augusto International Journal of Entrepreneurial Behavior & Research 25 (1), 112-128, 2019 | 32 | 2019 |
| Outcomes for self-expressive brands followed on social media: Identifying different paths for inner self-expressive and social self-expressive brands E Wallace, P Torres, M Augusto, M Stefuryn Journal of Business Research 135, 519-531, 2021 | 31 | 2021 |
| The impact of trust and electronic word-of-mouth reviews on purchasing intention J Torres, P Torres, M Augusto International Journal of Entrepreneurship and Small Business 37 (1), 136-151, 2019 | 27 | 2019 |
| Machine learning for customer churn prediction in retail banking J Dias, P Godinho, P Torres International Conference on Computational Science and Its Applications, 576-589, 2020 | 25 | 2020 |
| The influence of city reputation on T-KIBS concentration P Torres, P Godinho European Planning Studies 28 (10), 1960-1978, 2020 | 18 | 2020 |
