| Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail O Tyrväinen, H Karjaluoto, H Saarijärvi Journal of retailing and consumer services 57, 102233, 2020 | 394 | 2020 |
| Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review O Tyrväinen, H Karjaluoto Telematics and Informatics 71, 101839, 2022 | 155 | 2022 |
| Omnichannel experience: Towards successful channel integration in retail O Tyrväinen, H Karjaluoto Journal of Customer Behaviour 18 (1), 17-34, 2019 | 66 | 2019 |
| Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content O Tyrväinen, H Karjaluoto, D Ukpabi Journal of Interactive Marketing 58 (4), 10949968231157281, 2023 | 35 | 2023 |
| A systematic literature review and analysis of mobile retailing adoption O Tyrväinen, H Karjaluoto Journal of Internet Commerce 18 (2), 221-247, 2019 | 33 | 2019 |
| Willingness to pay for freemium services: Addressing the differences between monetization strategies O Tyrväinen, H Karjaluoto International Journal of Information Management 77, 102787, 2024 | 4 | 2024 |
| Towards techno-psychological immersion: A narrative literature review of immersion and its related concepts T Paananen, T Kemppainen, M Makkonen, M Holkkola, O Tyrväinen, ... Bled eConference, 577-596, 2024 | 2 | 2024 |
| Unrequited love? A mixed-methods study of parasocial engagement with social media influencers O Tyrväinen, H Karjaluoto International Journal of Information Management 80, 102845, 2025 | 1 | 2025 |
| The Drivers of Showrooming Behavior: A Meta-Analysis M Holkkola, O Tyrväinen, M Makkonen, H Karjaluoto, T Kemppainen, ... Bled eConference, 597-614, 2024 | 1 | 2024 |
| The use of digital technologies in omnichannel retailing: understanding integrated customer experience across diverse touchpoints O Tyrväinen JYU dissertations, 2022 | 1 | 2022 |
| Overloaded yet addicted? A meta-analysis of the outcomes of social media overload O Tyrväinen, H Pirkkalainen, M Salo, H Karjaluoto Telematics and Informatics, 102247, 2025 | | 2025 |
