| The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value E Bayer, S Srinivasan, EJ Riedl, B Skiera International Journal of Research in Marketing 37 (4), 789-804, 2020 | 170 | 2020 |
| How customer referral programs turn social capital into economic capital C Van den Bulte, E Bayer, B Skiera, P Schmitt Journal of Marketing Research 55 (1), 132-146, 2018 | 122 | 2018 |
| Do disclosures of customer metrics lower investors’ and analysts’ uncertainty but hurt firm performance? E Bayer, KR Tuli, B Skiera Journal of Marketing Research 54 (2), 239-259, 2017 | 71 | 2017 |
| What should be the dependent variable in marketing-related event studies? B Skiera, E Bayer, L Schöler International Journal of Research in Marketing 34 (3), 641-659, 2017 | 26 | 2017 |
| Announcement: Winner 2020 IJRM Best Article G Appel, B Libai, E Muller, R Shachar International Journal of Research in Marketing 38 (2), A4, 2021 | | 2021 |
| Maximizing the Benefits of Customer Referrals C Van den Bulte, E Bayer, B Skiera, P Schmitt https://www.ama.org/2019/11/20/maximizing-the-benefits-of-customer-referrals/, 2019 | | 2019 |
| Maximizing the Benefits of Customer Referrals C Van den Bulte, E Bayer, B Skiera, P Schmitt Keller Center Research Report 12 (4), 17-20, 2019 | | 2019 |
| The Upside to Gaining Customers Via Referral C Van den Bulte, E Bayer, B Skiera, P Schmitt Harvard Business Review 96 (5), 32, 2018 | | 2018 |
| Disclosing Customer Metrics Benefits Company Value E Bayer, KR Tuli, B Skiera https://www.ama.org/2018/01/03/disclosing-customer-metrics-benefits-company …, 2018 | | 2018 |
| Über ihre Kunden schweigen sie E Bayer, TA Nguyen, B Skiera Frankfurter Allgemeine Zeitung, 16, 2016 | | 2016 |
| Why Investors and Analysts Should Care about Customer Metrics and Marketing Managers about Firm Values E Bayer Kovač, 2015 | | 2015 |
| Mensch oder Maschine: Wer erfasst Unternehmensveröffentlichungen am zuverlässigsten? E Bayer EFL Newsletter 11 (4), 3-5, 2014 | | 2014 |
| Towards a Better Understanding: Price-to-Earnings Ratios of High-Growth Firms E Bayer, B Skiera EFL Quarterly 10 (2), 6-8, 2013 | | 2013 |
Bernd SkieraProfessor of Electronic Commerce, Goethe-University, Frankfurt, GermanyDirección de correo verificada de wiwi.uni-frankfurt.de
