| Cool brands and hot attachments: their effect on consumers’ willingness to pay more MM Koskie, WB Locander European Journal of Marketing 57 (4), 905-929, 2023 | 30 | 2023 |
| How electronic word of mouth (eWOM) shapes consumer social media shopping B Beck, M Moore Koskie, W Locander Journal of Consumer Marketing 40 (7), 1002-1016, 2023 | 10 | 2023 |
| The role of brand gratitude in consumer relationships with cool brands MM Koskie, RE Freling, WB Locander, TH Freling Journal of Product & Brand Management 33 (4), 419-435, 2024 | 8 | 2024 |
| Exploring gift gaps: A meta‐analysis of giver–recipient asymmetries RE Freling, M Moore Koskie, TH Freling, JG Moulard, JL Crosno Psychology & Marketing 41 (6), 1318-1332, 2024 | 3 | 2024 |
| Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception: An Abstract MM Koskie, BB Beck, LJ Zmich, BA Mertz Academy of Marketing Science Annual Conference, 149-150, 2022 | 1 | 2022 |
| Cool Brands and Their Grateful Fans: A Multi-Method Exploration of Brand Coolness and Consumer Gratitude MM Koskie | | 2024 |
William B. Locander, Ph.D.Department Chair, Marketing & AnalyticsDirección de correo verificada de latech.edu