| The future of social media in marketing G Appel, L Grewal, R Hadi, AT Stephen Journal of the Academy of Marketing science 48 (1), 79-95, 2020 | 2846 | 2020 |
| Generative AI Has an Intellectual Property Problem G Appel, J Neelbauer, DA Schweidel Harvard Business Review, 2023 | 147 | 2023 |
| On the monetization of mobile apps G Appel, B Libai, E Muller, R Shachar International Journal of Research in Marketing 37 (1), 93-107, 2020 | 140* | 2020 |
| Blockchain technology for creative industries: Current state and research opportunities N Malik, YM Wei, G Appel, L Luo International Journal of Research in Marketing 40 (1), 38-48, 2023 | 113 | 2023 |
| Gender differences in communicative abstraction. PD Joshi, CJ Wakslak, G Appel, L Huang Journal of personality and social psychology 118 (3), 417, 2020 | 63 | 2020 |
| On the monetary impact of fashion design piracy G Appel, B Libai, E Muller International Journal of Research in Marketing 35 (4), 591-610, 2018 | 20* | 2018 |
| What makes people happy? Decoupling the experiential‐material continuum E Weingarten, K Duke, W Liu, RW Hamilton, O Amir, G Appel, M Cerf, ... Journal of Consumer Psychology 33 (1), 97-106, 2023 | 16 | 2023 |
| When and why consumers “accidentally” endanger their products Y Shani, G Appel, S Danziger, R Shachar Management Science 66 (12), 5757-5782, 2020 | 14 | 2020 |
| Gender Differences in Communicative Abstraction and their Organizational Implications PD Joshi, CJ Wakslak, L Huang, G Appel Rutgers Business Review 6 (2), 2021 | 9 | 2021 |
| Adoption patterns over time: a replication G Appel, E Muller Marketing Letters 32 (4), 499-511, 2021 | 8* | 2021 |
| EXPRESS: Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity S Tully, C Longoni, G Appel Journal of Marketing, 00222429251314491, 2025 | 7* | 2025 |
| Growth, Popularity, and the Long Tail: Evidence from Digital Markets G Appel, B Libai, E Muller NYU Stern School of Business, 2019 | 3* | 2019 |
| How Free Digital Products Grow G Appel, B Libai, E Muller Report, 2015 | 1 | 2015 |
| Announcement: Winner 2020 IJRM Best Article G Appel, B Libai, E Muller, R Shachar International Journal of Research in Marketing 38 (2), A4, 2021 | | 2021 |
| Online Shopping Cart Abandonment: Placing Self-Expressive Products in the Shopping Cart Reduces Purchase Intentions L Hadar, Y Steinhart, G Appel, Y Shani Advances in Consumer Research 49, 248-249, 2021 | | 2021 |
| The Desire for Here and Now: The Information Era's Impact on Aggregate Consumer Behavior G Appel Ben-Gurion University of the Negev, Faculty of Business and Management …, 2016 | | 2016 |
| The Future of Social Media in Marketing G Appel, L Grewal, R Hadi, AT Stephen Yeni Medya, 394-420, 0 | | |
Rhonda HadiUniversity of OxfordDirección de correo verificada de sbs.ox.ac.uk