| Impact of social media influencers on customer engagement and purchase intention: A meta-analysis L Ao, R Bansal, N Pruthi, MB Khaskheli Sustainability 15 (3), 2744, 2023 | 172 | 2023 |
| Role and impact of digital technologies in E-learning amidst COVID-19 pandemic R Bansal, A Gupta, R Singh, VK Nassa 2021 fourth international conference on computational intelligence and …, 2021 | 88 | 2021 |
| Social media marketing-a tool of innovative marketing R Bansal, R Masood, V Dadhich Journal of Organizational Management 3 (1), 1-7, 2014 | 87 | 2014 |
| Investigating application and challenges of big data analytics with clustering A Gupta, R Singh, VK Nassa, R Bansal, P Sharma, K Koti 2021 international conference on advancements in electrical, electronics …, 2021 | 70 | 2021 |
| Online shopping: A shining future A Gupta, R Bansal, A Bansal International Journal of Techno-Management Research 1 (1), 1-10, 2013 | 65 | 2013 |
| Application of biometric system to enhance the security in virtual world V Veeraiah, KR Kumar, PL Kumari, S Ahamad, R Bansal, A Gupta 2022 2nd International Conference on Advance Computing and Innovative …, 2022 | 63 | 2022 |
| Impact of big data on digital transformation in 5G era R Bansal, AJ Obaid, A Gupta, R Singh, S Pramanik Journal of Physics: Conference Series 1963 (1), 012170, 2021 | 62 | 2021 |
| Customer engagement–a literature review R Bansal, K Chaudhary Global International Research Thoughts 2 (1), 15-20, 2016 | 40 | 2016 |
| Analyzing performance of banks in India: a robust regression analysis approach MA Ali, A Pervez, R Bansal, MA Khan Discrete Dynamics in Nature and Society 2022 (1), 8103510, 2022 | 37 | 2022 |
| Maintaining scalability in blockchain AA Pandey, TF Fernandez, R Bansal, AK Tyagi International Conference on Intelligent Systems Design and Applications, 34-45, 2021 | 36 | 2021 |
| A Step-To-Step Guide to Write a Quality Research Article AK Tyagi, R Bansal, Anshu, S Dananjayan International Conference on Intelligent Systems Design and Applications, 374-383, 2022 | 34 | 2022 |
| [Retracted] Secure Big Data Processing in Multihoming Networks with AI‐Enabled IoT S Venu, J Kotti, A Pankajam, D Dhabliya, GN Rao, R Bansal, A Gupta, ... Wireless Communications and Mobile Computing 2022 (1), 3893875, 2022 | 22 | 2022 |
| Impact of social entrepreneurship on different industries, work systems, and organizations V Chaudhary, NA Abidi, RD Barman, R Bansal, SS Bania, N Gupta Materials Today: Proceedings 51, 832-836, 2022 | 18 | 2022 |
| Stress management at workplace R Bansal Internacional Journal of Techno-Management Research 5 (04), 29-32, 2018 | 18 | 2018 |
| Mapping the Knowledge Structure and Unveiling the Research Trends in Social Entrepreneurship and Inclusive Development: A Bibliometric Analysis MS Satar, D Aggarwal, R Bansal, G Alarifi Sustainability 15 (7), 5626, 2023 | 17 | 2023 |
| Developing customer engagement through artificial intelligence tools: roles and challenges R Bansal, N Pruthi, R Singh Developing Relationships, Personalization, and Data Herald in Marketing 5.0 …, 2022 | 17 | 2022 |
| Intraday Price Discovery between Spot and Futures Markets of NIFTY 50: An Empirical Study during the Times of COVID‐19 MA Khan, MM Hussain, A Pervez, M Atif, R Bansal, HA Alhumoudi Journal of Mathematics 2022 (1), 2164974, 2022 | 17 | 2022 |
| Capital adequacy, risk and bank performance: Evidence from India A Pervez, R Bansal Journal of Xi'an University of Architecture & Technology, XI (XII), 199-212, 2019 | 17 | 2019 |
| Optimizing Augmented Reality and Virtual Reality for Customer Engagement R Bansal, G Shukla, A Gupta, A Singh, N Pruthi Promoting Consumer Engagement Through Emotional Branding and Sensory …, 2023 | 16 | 2023 |
| Impact and role of digital technologies in adolescent lives S Malik, R Bansal, AK Tyagi IGI Global, 2021 | 16 | 2021 |
Nishita PruthiResearch Scholar, Maharshi Dayanand UniversityDirección de correo verificada de mdurohtak.ac.in