| High‐low context cultures and price‐ending practices A Nguyen, RM Heeler, Z Taran Journal of Product & Brand Management 16 (3), 206-214, 2007 | 90 | 2007 |
| Sales Course Design Using Experiential Learning Principles and Bloom's Taxonomy. WJ Healy, Z Taran, SC Betts Journal of Instructional Pedagogies 6, 2011 | 40 | 2011 |
| Specialty store expertise as a driver of satisfaction and share of wallet DC Friedman, TA Brown, Z Taran The International Review of Retail, Distribution and Consumer Research 21 (4 …, 2011 | 22 | 2011 |
| The ‘brand halo’effect on durable goods prices: brand reliability and the used car market SC Betts, Z Taran Academy of Marketing Studies Journal 8 (1), 7-18, 2004 | 18 | 2004 |
| Corporate social responsibility and conflicting stakeholder interests: using matching and advocacy approaches to align initiatives with issues Z Taran, S Betts J. Legal Ethical & Regul. Isses 18, 55, 2015 | 17 | 2015 |
| A test of prospect theory in the used car market: The non-linear effects of age and reliability on price SC Betts, Z Taran Academy of Marketing Studies Journal 10 (2), 57, 2006 | 17 | 2006 |
| Prospect theory and perceptions of quality: Non-linear effects of quality comparisons on price in the used car market SC Betts, Z Taran Academy of Marketing Studies Journal 7 (1), 1-10, 2003 | 16 | 2003 |
| Showrooming and the small retailer TA Brown, DC Friedman, Z Taran Qualitative consumer research, 79-94, 2017 | 14 | 2017 |
| Student driven business projects: motivation, implementation, and consequences R Devasagayam, Z Taran Academy of Educational Leadership Journal 13 (2), 27, 2009 | 13 | 2009 |
| Ten of your friends like this: Brand related word-of-mouth on Facebook R Reynolds-McIlnay, Z Taran Marketing Management Association, 37-42, 2010 | 11 | 2010 |
| Exploring patterns of corporate social responsibility using a complementary K-means clustering criterion Z Taran, B Mirkin Business Research 13 (2), 513-540, 2020 | 10 | 2020 |
| Using Curvilinear spline regression to empirically test relationships predicted by prospect theory Z Taran, SC Betts | 7 | 2007 |
| Brands, rents and the BCG Matrix: A portfolio approach to brand maintenance SC Betts, Z Taran Allied academies international conference. Academy of marketing studies …, 2003 | 7 | 2003 |
| The'brand halo'effect: Brand reliability influence on used car prices SC Betts, Z Taran Allied Academies International Conference. Academy of Marketing Studies …, 2002 | 5 | 2002 |
| The Myth Of Lost Sales: Does Disk Copying Negatively Impact The Music Industry? SC Betts, Z Taran Journal of Business & Economics Research (JBER) 3 (8), 2005 | 4 | 2005 |
| CONFLICTING ISSUES AND CORPORATE SOCIAL RESPONSIBILITY: ALIGNING ORGANIZATIONAL EFFORTS WITH STAKEHOLDER INTERESTS. SC Betts, Z Taran Journal of International Management Studies 11 (3), 2011 | 3 | 2011 |
| Extending the forer test beyond face validity: An experiential approach to teaching social science methodology SC Betts Academy of Educational Leadership Journal 15, 143, 2011 | 3 | 2011 |
| Getting their fair'share': the impact of disk copying on the music industry SC Betts, Z Taran Allied Academies International Conference. Academy of Legal, Ethical and …, 2004 | 3 | 2004 |
| A method for audience extending in programmatic advertising by using parsimonious generalization of user segments D Frolov, Z Taran, B Mirkin Human Interaction and Emerging Technologies: Proceedings of the 1st …, 2020 | 2 | 2020 |
| Is doing good for the environment as great for your reputation as doing good for people? The impact of environmental, social and governance csr ratings on goodwill Z Taran, CL Snader Change as a Constant, 60, 2015 | 2 | 2015 |