| Balancing emic and etic: Situated learning and ethnography of communication in cross-cultural management education Y Zhu, F Bargiela-Chiappini Academy of Management Learning & Education 12 (3), 380-395, 2013 | 172 | 2013 |
| The construction of home feeling by Airbnb guests in the sharing economy: A semantics perspective Y Zhu, M Cheng, J Wang, L Ma, R Jiang Annals of Tourism Research 75, 308-321, 2019 | 169 | 2019 |
| Written communication across cultures Y Zhu John Benjamins Publishing Company, 2005 | 168 | 2005 |
| Looking into the future: Hofstede long term orientation versus GLOBE future orientation S Venaik, Y Zhu, P Brewer Cross Cultural Management: An International Journal 20 (3), 361-385, 2013 | 157 | 2013 |
| A cross cultural study of communication strategies for building business relationships Y Zhu, P Nel, R Bhat International Journal of Cross Cultural Management 6 (3), 319-341, 2006 | 141 | 2006 |
| Practice-based wisdom theory for integrating institutional logics: A new model for social entrepreneurship learning and education Y Zhu, D Rooney, N Phillips Academy of Management Learning & Education 15 (3), 607-625, 2016 | 112 | 2016 |
| Structural moves reflected in English and Chinese sales letters Z Yunxia Discourse studies 2 (4), 473-496, 2000 | 104 | 2000 |
| The Role of Qing (Positive Emotions) and Li 1 (Rationality) in Chinese Entrepreneurial Decision Making: A Confucian Ren-Yi Wisdom Perspective Y Zhu Journal of Business Ethics 126, 613-630, 2015 | 95 | 2015 |
| Refining, reinforcing and reimagining universal and indigenous theory development in international management G Jack, Y Zhu, J Barney, MY Brannen, C Prichard, K Singh, D Whetten Journal of Management Inquiry 22 (2), 148-164, 2013 | 87 | 2013 |
| Negotiating with Chinese: success of initial meetings is the key Y Zhu, B McKenna, Z Sun Cross Cultural Management: An International Journal 14 (4), 354-364, 2007 | 60 | 2007 |
| Confucian ethics exhibited in the discourse of Chinese business and marketing communication Y Zhu Journal of Business Ethics 88, 517-528, 2009 | 59 | 2009 |
| A collaborative online project between New Zealand and New York S Sokuvitz, Y Zhu, E Gareis, JOK Bazzoni, D Rolland Business Communication Quarterly 68 (1), 81-96, 2005 | 53 | 2005 |
| Organizational unlearning and knowledge transfer in cross-border M&As: the mediating role of knowledge integration from a routine-based view Y Xi, X Wang, Y Zhu Journal of Knowledge Management 24 (4), 841-860, 2020 | 51 | 2020 |
| Rhetorical moves in Chinese sales genres, 1949 to the present Y Zhu The Journal of Business Communication (1973) 37 (2), 156-172, 2000 | 49 | 2000 |
| The mediating role of moral elevation in cause-related marketing: A moral psychological perspective L Zheng, Y Zhu, R Jiang Journal of Business Ethics 156, 439-454, 2019 | 47 | 2019 |
| Building business relationships: a preliminary study of business executives’ views Y Zhu, R Bhat, P Nel Cross Cultural Management: An International Journal 12 (3), 63-84, 2005 | 47 | 2005 |
| Social capital, guanxi and political influence in Chinese government relations JZ Hou, Y Zhu Public Relations Review 46 (1), 101885, 2020 | 44 | 2020 |
| Five perspectives on intercultural business communication F Bargiela-Chiappini, AM Bülow-Møller, C Nickerson, G Poncini, Y Zhu Business Communication Quarterly 66 (3), 73-96, 2003 | 44 | 2003 |
| Legitimating a Chinese takeover of an Australian iconic firm: Revisiting models of media discourse of legitimacy Y Zhu, B McKenna Discourse & Society 23 (5), 525-552, 2012 | 42 | 2012 |
| Violation and activation of gender expectations: Do Chinese managerial women face a narrow band of acceptable career guanxi strategies? Y Zhu, AM Konrad, H Jiao Asia Pacific Journal of Management 33, 53-86, 2016 | 41 | 2016 |
David WhettenProfessor of Organizational Studies, Brigham Young UniversityDirección de correo verificada de byu.edu