| Interrelations of service quality and service loyalty dimensions in medical tourism: A structural equation modelling approach BR Debata, B Patnaik, SS Mahapatra, K Sree Benchmarking: An International Journal 22 (1), 18-55, 2015 | 121 | 2015 |
| Evaluating medical tourism enablers with interpretive structural modeling B Ranjan Debata, K Sree, B Patnaik, S Sankar Mahapatra Benchmarking: An International Journal 20 (6), 716-743, 2013 | 110 | 2013 |
| Interpretive structural modelling of critical risk factors in software engineering project C Samantra, S Datta, SS Mahapatra, BR Debata Benchmarking: An International Journal 23 (1), 2-24, 2016 | 50 | 2016 |
| An integrated approach for service quality improvement in medical tourism: an Indian perspective BR Debata, B Patnaik, SS Mahapatra, Sreekumar International Journal of Services and Operations Management 13 (1), 119-145, 2012 | 42 | 2012 |
| A systematic literature review on the enablers of green marketing adoption: Consumer perspective R Kumari, R Verma, BR Debata, H Ting Journal of cleaner production 366, 132852, 2022 | 39 | 2022 |
| Factors Influencing Purchase of'NANO'the Innovative Car from India-An Empirical Study SKP RD Bikash Asian Journal of Business Management 2 (3), 48-56, 2010 | 20 | 2010 |
| Development of an instrument for measuring service quality of medical tourism in India BR Debata, B Patnaik, SS Mahapatra, Sreekumar International Journal of Indian Culture and Business Management 4 (6), 589-608, 2011 | 19 | 2011 |
| Alignment of dimensions towards modelling organisational supply chain agility S Mishra, S Datta, SS Mahapatra, BR Debata International journal of services and operations management 17 (1), 88-106, 2014 | 17 | 2014 |
| Efficiency measurement amongst medical tourism service providers in India BR Debata, B Patnaik, SS Mahapatra, S Sreekumar International Journal for Responsible Tourism 2 (1), 24, 2013 | 14 | 2013 |
| Efficiency measurement in medical tourism: a DEA approach BR Debata, B Patnaik, SS Mahapatra, Sreekumar International Journal of Process Management and Benchmarking 5 (1), 90-112, 2015 | 10 | 2015 |
| Measuring the Effectiveness of Social Media in a B2B Scenario in India K Bhattacharyya, BR Debata Transnational Marketing Journal 9 (2), 285-300, 2021 | 4 | 2021 |
| Concern and maintenance during twilight years: Perception and observation of elderly towards the younger generation in rural Odisha P Banjare, J Pradhan, R Dwivedi, SS Mahapatra, BR Debata Journal of Health Management 19 (2), 214-223, 2017 | 4 | 2017 |
| Evaluation of perceived service quality and loyalty of medical tourists to India BR Debata | 3 | 2013 |
| Medical tourism service quality: an Indian perspective BR Debata, SS Mahapatra, B Patnaik Web-Based Services: Concepts, Methodologies, Tools, and Applications, 1433-1464, 2016 | 1 | 2016 |
| A model for understanding the customer experience landscape from business-to-business context: theorisation from the journey of Indian service technology firms K Bhattacharyya, BR Debata, R Verma International Journal of Internet Marketing and Advertising 22 (1), 51-71, 2025 | | 2025 |
| Diabetes Prediction: A Comparison Between Generalized Linear Model and Machine Learning Sreekumar, S Das, BR Debata, R Gopalan, S Khan Computational Intelligence in Healthcare Informatics, 57-73, 2024 | | 2024 |
| Efficiency Measurement in B2B Digital Marketing: a DEA Approach K Bhattacharyya, BR Debata SCMS Journal of Indian Management 20 (3), 20-31, 2023 | | 2023 |
| Application of Fog Computing in the Retail Industry for Transition to Retail 4.0: An Overview S Das, R Gopalan, BR Debata Multi-Disciplinary Applications of Fog Computing: Responsiveness in Real …, 2023 | | 2023 |
| Impact of Eco-Friendly Production Practices on Consumer Decision Making: Evidence from Emerging Market CV Hanagandi, R.K., Mahantshetti, S., Debata, B. R., Nanda, S. S. and Hiremath Empirical Economics Letters 21 (2), 2022 | | 2022 |
| Concern and maintenance during twilight years: perception and observation of elderly towards the younger generation in rural Odisha. PB Pallavi Banjare, JP Jalandhar Pradhan, RD Rinshu Dwivedi, ... | | 2017 |
