| Declining interest of hospitality students toward careers in hotel industry: Who’s to be blamed MS Zahari, MH Hanafiah, Z Othman, MR Jamaluddin, MI Zulkifly Interdisciplinary Journal of Contemporary Research in Business 2 (7), 269-287, 2010 | 255* | 2010 |
| Individual differences, perceived ease of use, and perceived usefulness in the e-library usage YM Yusoff, Z Muhammad, MSM Zahari, ES Pasah, E Robert Computer and Information Science 2 (1), 76-83, 2009 | 153 | 2009 |
| Gastronomy: An opportunity for Malaysian culinary educators M Zahari, R MI International Education Studies 2 (2), 66-71, 2009 | 147 | 2009 |
| The transmission modes of Malay traditional food knowledge within generations NM Nor, MSM Sharif, MSM Zahari, HM Salleh, N Isha, R Muhammad Procedia-Social and Behavioral Sciences 50, 79-88, 2012 | 103 | 2012 |
| Malaysian gastronomic tourism products: Level of it acceptance among the western tourists MH Jalis, MS Zahari, MI Zulkifly, Z Othman South Asian Journal of Tourism and Heritage 2 (1), 31-44, 2009 | 99 | 2009 |
| The effect of factors influencing the perception of price fairness towards customer response behaviors SM Radzi, MSM Zahari, R Muhammad, AA Aziz, NA Ahmad Journal of Global management 2 (1), 22-38, 2011 | 90 | 2011 |
| Customer behavioral intention: Influence of service delivery failures and service recovery in Malay restaurants Z Othman, MSM Zahari, SM Radzi Procedia-Social and Behavioral Sciences 105, 115-121, 2013 | 87 | 2013 |
| Travelling pattern and preferences of the Arab tourists in Malaysian hotels Z Ibrahim, MS Zahari, M Sulaiman, Z Othman, K Jusoff International Journal of Business and Management 4 (7), 3-9, 2009 | 73 | 2009 |
| MS (1994). Hospitality education in Malaysia: filling the skill gap A Goldsmith, M Zahari International Journal of Contemporary Hospitality Management 6 (6), 27-31, 1994 | 72 | 1994 |
| Western tourists perception of Malaysian gastronomic products MH Jalis, Z M.S.M Asian Social Science Journal 5 (1), 25-36, 2009 | 67 | 2009 |
| Tourism development: A geographical perspective KW Awang, WMW Hassan, MSM Zahari Asian Social Science 5 (5), 67-76, 2009 | 64 | 2009 |
| The knowledge of food heritage Identithy in Klang Valley, Malaysia AM Ramli, MSM Zahari, NA Halim, MHM Aris Procedia-Social and Behavioral Sciences 222, 518-527, 2016 | 59 | 2016 |
| Current issues in hospitality and tourism: Research and innovations A Zainal, SM Radzi, R Hashim, CT Chik, R Abu CRC Press, 2012 | 53 | 2012 |
| Dry hotel and Syariah compliant practices: Concepts, challenges and reality in Malaysia AHA Ridzuan, MSM Zahari 2012 International Conference on Innovation Management and Technology …, 2012 | 52 | 2012 |
| The importance of knowledge transmission and its relation towards the Malay traditional food practice continuity MSM Sharif, MSM Zahari, NM Nor, R Muhammad Procedia-Social and Behavioral Sciences 222, 567-577, 2016 | 51 | 2016 |
| Perceived destination competitiveness of Langkawi island, Malaysia Z Zainuddin, SM Radzi, MSM Zahari Procedia-Social and Behavioral Sciences 222, 390-397, 2016 | 48 | 2016 |
| Influence of acculturation on foodways among ethnic groups and common acceptable food N Ishak, MSM Zahari, Z Othman Procedia-Social and Behavioral Sciences 105, 438-444, 2013 | 47 | 2013 |
| Customer awareness towards Syariah Compliant hotel AHA Ridzuan, MSM Zahari 2012 International Conference on Innovation Management and Technology …, 2012 | 47 | 2012 |
| Implications of COVID-19 on tourism businesses in Malaysia: evidence from a preliminary industry survey. MH Hanafiah, AS Balasingam, V Nair, MR Jamaluddin, ... | 44 | 2021 |
| Hospitality and tourism N Sumarjan, MSM Zahari, SM Radzi, Z Mohi, MHM Hanafiah, ... Hrani Hospitality 10, 2014 | 44 | 2014 |
Norazmir Md NorFaculty of Health Sciences, Universiti Teknologi MARA, MalaysiaDirección de correo verificada de uitm.edu.my