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Ingmar Geiger
Ingmar Geiger
Professor of Marketing & Statistics, Aalen University
Dirección de correo verificada de hs-aalen.de - Página principal
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The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences
I Geiger, A Durand, S Saab, M Kleinaltenkamp, R Baxter, Y Lee
Industrial Marketing Management 41 (1), 82-93, 2012
1852012
A model of negotiation issue–based tactics in business-to-business sales negotiations
I Geiger
Industrial Marketing Management 64, 91-106, 2017
1052017
Geschäftsbeziehungsmanagement
M Kleinaltenkamp, I Geiger, M Gersch, F Jacob, W Plinke, A Söllner
Springer Verlag, 1997
941997
An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms
T Frese, I Geiger, F Dost
Small Business Economics 54, 641-664, 2020
862020
Business-und Dienstleistungsmarketing: die Vermarktung integrativ erstellter Leistungsbündel
R Weiber, M Kleinaltenkamp, I Geiger
Kohlhammer Verlag, 2022
852022
Is there more to email negotiation than email? The role of email affinity
I Geiger, J Parlamis
Computers in Human Behavior 32, 67-78, 2014
442014
From letter to Twitter: A systematic review of communication media in negotiation
I Geiger
Group Decision and Negotiation 29 (2), 207-250, 2020
392020
When East meets West at the bargaining table: Adaptation, behavior and outcomes in intra-and intercultural German–Chinese business negotiations
K Lügger, I Geiger, H Neun, K Backhaus
Journal of Business Economics 85, 15-43, 2015
372015
Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting
I Geiger, F Dost, A Schönhoff, M Kleinaltenkamp
Industrial Marketing Management 47, 175-189, 2015
362015
Media effects on the formation of negotiator satisfaction: The example of face-to-face and text based electronically mediated negotiations
I Geiger
Group Decision and Negotiation 23, 735-763, 2014
342014
Value-based pricing in competitive situations with the help of multi-product price response maps
F Dost, I Geiger
Journal of Business Research 76, 219-236, 2017
292017
Auftrags-und Projektmanagement
W Plinke, I Geiger
Springer Gabler, 2013
292013
Mind the medium: a qualitative analysis of email negotiation
JD Parlamis, I Geiger
Group Decision and Negotiation 24, 359-381, 2015
272015
Business relationship management and marketing
M Kleinaltenkamp, W Plinke, I Geiger
Springer Texts in Business and Economics, 2015
272015
“The more, the merrier” or “less is more”? How the number of issues addressed in B2B sales negotiations affects dyadic and seller economic outcomes
I Geiger, J Hüffmeier
Industrial Marketing Management 87, 90-105, 2020
262020
Fundamentals of Business-to-business Marketing
M Kleinaltenkamp, W Plinke, I Wilkinson, I Geiger
springer, 2015
252015
Industrielle Verhandlungen: empirische Untersuchung von Verhandlungsmacht und-interaktion in Einzeltransaktion und Geschäftsbeziehung
I Geiger
Springer-Verlag, 2007
222007
Situational strategic versus personal influences on negotiation medium choice: Media synchronicity theory and affect for communication channel
I Geiger, C Laubert
International Journal of Conflict Management 29 (3), 398-423, 2018
192018
Interne Umsetzung des Geschäftsbeziehungsmanagements
I Geiger, M Kleinaltenkamp
Geschäftsbeziehungsmanagement: Konzepte, Methoden, Instrumente, 255-307, 2011
162011
Disentangling complexity: how negotiators identify and handle issue-based complexity in business-to-business negotiation
C Laubert, I Geiger
Journal of Business Economics 88 (9), 1061-1103, 2018
142018
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